Social Media Resolutions for Hoteliers in 2015
January 7, 2015 8:40am
PARSIPPANY, N.J. - JANUARY 7, 2015 - The start of a new year ushers in the feeling of a fresh start with plenty of potential and often an equally plentiful list of resolutions to uphold. This year, making social media resolutions for 2015 can be an effective way to outline a hotelier's social media expectations for their property and to ensure efforts across all social channels align with a hotel's sales, marketing and customer service goals for the year.
Lodging Interactive's 2015 Social Media Resolutions for Hoteliers
Shift your focus.
It is safe to say that social media is not going away, but it is changing. Make 2015 the year of the social conversation -- reply to the influx of inbound messages with improved response rates and times. The travel industry is experiencing some of the largest increases in messages, but engaged only 19 percent of the tweets received at a rate of 11.6 hours after receiving a message, according to Sprout Social. Target Millennial travelers by making social media the epicenter of a property's customer service efforts. Make a plan to determine how to not only develop content, but respond to and engage the people speaking directly to a hotel as well as about it on social media.
Video will make up 79 percent of all consumer Internet traffic by 2017, according to Cisco. This means adding video posts or creating a YouTube channel should be a priority. Video sharing is a popular way to engage audiences on social media. Show off a hotel or property in a number of videos posts this year to boost engagement.
Take ownership of your online reputation.
Never got around to responding to those online reviews last year? According to a recent TripAdvisor study, properties responding to over 50 percent of their reviews increase their likelihood of receiving booking inquiries by 24 percent in comparison to hotels that do not post review responses. Not only does it hurt a property's bookings not to respond, but with Facebook reviews and guests quick to share their experiences on social a hotel's ever-valuable online reputation hangs in the balance. Consider outsourcing management response if they cannot be written in house.
Make posting fresh content easy.
Creating a property blog is a proven way for guests to discover a hotel when searching online for area events or accommodations near a popular attraction. It also provides a wealth of content to post across a hotel's social channels, which means potential for new engagement. The key to a successful blog is consistent content, so make sure to develop a posting schedule before getting started.
To learn more about Lodging Interactive's social media services or for additional best practices for the new year, visit their website at lodginginteractive.com.
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social media best practices
Through its CoMMingle Social Media Marketing Agency operating division, the company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions. In addition the company offers Social Voices, the hospitality industry's first 24/7/365 day a year Social Customer Care service (www.socialvoices.com).
The International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly's Magellan Awards have recognized Lodging Interactive as an industry leader. Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and is a Preferred Vendor for Best Western International. Lodging Interactive is a member of the American Hotel & Lodging Association (AH&LA). For more information please contact firstname.lastname@example.org or 877-291-4411 ext. 701. The company's website is www.lodginginteractive.com.
Contact: Nicole McGovern
(877) 291-4411 ext. 715
Contact: DJ Vallauri
(877) 291-4411 ext. 704
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