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Summary: The industry’s leading digital technology, full-service hotel marketing and website design firm will host a webinar covering its 10th annual guide to digital marketing budget planning, providing hoteliers with expert analysis and invaluable insight into the 2016 digital landscape.

NEW YORK, NY (August 20, 2015) – HeBS Digital will host The Smart Hotelier’s Guide to 2016 Digital Marketing Budget Planning Webinar on Thursday, August 27th at 2 p.m. ET (11 a.m. PT). The webinar will help hoteliers kick off the 2016 budget planning season by covering important and emerging factors of the digital marketing landscape.

In 2016, simply being online isn’t enough anymore. Hoteliers must take their digital presence to a new level in order to outpace the competition, build bottom-line revenues, and command healthy market share through the direct online channel. Savvy hoteliers must be able to innovatively and efficiently utilize their digital marketing resources, invest in the correct digital technology, and remain focused on their most lucrative market segments.

Speakers taking part in the webinar:

  • Sara O’Brien, Associate Director of Marketing
  • Victoria Hsia, Senior Interactive Media Specialist
  • Jennifer Alberts, Account Supervisor

These digital marketing experts will detail HeBS Digital’s recommended approach to covering all the digital marketing, technology, and asset management line items hospitality marketers should utilize to maximize direct online revenues, address specific property business needs throughout the year, and meet their property’s website design, consulting, and technology needs.  

“It is so exciting to be able to do this again for the tenth year in a row, especially during such a critical time in online distribution and digital marketing,” said Sara O’Brien, Associate Director of Marketing at HeBS Digital. “Hoteliers that attend the webinar can expect to walk away with everything they need to shift share from the OTAs to the direct online channel, generate the highest returns possible, and make 2016 their best year yet.”

Hoteliers can join the webinar Thursday, August 27th at 2 p.m. EST to learn more about 2016 budgeting best practices.

About HeBS Digital

Founded in 2001, HeBS Digital is the industry’s leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm based in New York City (

HeBS Digital has pioneered many of the “best practices” in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications.  The firm has won more than 250 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or

Contact: Sara O’Brien / 917-546-0830

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