digital marketing
Sojern Introduces New Members to Destinations Advisory Board in New York City
Sojern | April 18, 2024
SAN FRANCISCO – April 18, 2024 – Sojern, the leading travel marketing platform, is excited to announce the latest members of its esteemed 2024 Destinations Advisory Board. This board, composed of influential leaders in North America, has expanded with exceptional new members and convened in New York City yesterday. Marking the first-ever 2024 meeting in NYC, Janette Roush, EVP of Marketing & Digital at New York City Tourism + Conventions, shared, “We are pleased to host and gather influential leaders for insightful dialogues, valuable exchanges, and progressive growth to meet the evolving demands of destinations. For several y...
GCommerce Partners With Jonas Chorum as Its Preferred Metasearch Provider
Jonas Chorum | April 17, 2024
Metadesk, powered by GCommerce, has established a partnership with Jonas Chorum its preferred provider for metasearch management solutions. Jonas Chorum, a subsidiary of Jonas Hospitality, is an industry-leading provider of hotel management solutions, trusted by 1,200+ hotels. Their suite of products includes a hotel PMS, CRS, POS, as well as guest and staff mobile apps. Their commitment to providing distinctive, guest-centric technology resonates seamlessly with Metadesk’s objective of enhancing direct bookings while prioritizing the overall guest experience. Key benefits of the expanded partnership include: Strategic Market...
AI vs. Google Search: Is Your Website Traffic Taking a Hit?
Lodging Interactive | March 4, 2024
Gartner predicts that users will seek answers from generative AI tools like ChatGPT and Gemini rather than Google Search. The hospitality industry thrives on providing exceptional experiences, and a vital element of that experience starts online. Potential guests often begin their journey with a simple search: "Best family hotels near [destination]?" or "Luxury beachfront resorts in [location]?" Traditionally, this has led them straight to hotel websites, where they can explore offerings, book rooms, and get a feel for your unique property. However, the search landscape is evolving rapidly. The rise of AI assistants like Gemini, ChatGPT...
Create Your Hotel Digital Marketing Strategy Before Jumping Into Tactics
Stephanie Smith | March 1, 2024
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Why Hotels Shouldn’t Rely on ROAS to Measure the Success of a Campaign
Tina Markowitz | February 28, 2024
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France Experiences Surge in Travel Demand Ahead of 2024 Summer Olympics With Americans Leading the Charge
Sojern | February 27, 2024
SAN FRANCISCO – 27 February 2024 – Sojern, the leading digital marketing platform built for travel, today shares its latest travel data* ahead of the 2024 Summer Olympics. Slated to be held in Paris, France from 26 July - 11 August 2024, the summer Olympic games will bring together 10,500 athletes from 206 National Olympic Committees (NOCs) that represent nations from all over the world. The games will be the biggest event ever organized in France. Between the Super Bowl, Olympics, European Championship, and other major sporting events, ad spending is projected to reach $61 billion this year alone. Not only do these events bolst...
Commingle360 Converts Social Media Posts into Hotel Revenue
Lodging Interactive | February 21, 2024
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AI + Hotels = A Digital Marketing Machine
ShiftDigital | February 20, 2024
AI is poised to help hoteliers make the complex engine of digital marketing a more efficient, proactive, well-oiled system. Managing a hotel is a balancing act of daily operations, guest satisfaction, and revenue growth, further complicated by a fast-paced digital marketing landscape. With countless strategies and channels to master, keeping up becomes a daunting challenge for even the savviest digital marketers. That’s why forward-thinking hotel marketers are embracing artificial intelligence (AI). Serving as a multi-purpose tool, AI helps streamline digital marketing efforts—from enhancing customer personalization to generating b...
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