|
Toronto,
ON – October 19th, 2012 – The travel shopping journey is not
much
different than that of a consumer shopping for a new pair of shoes
online. In
fact, it is almost identical. Travelers are in search of informative,
engaging,
interactive experiences. And just like online retailers, hotels that
meet these
demands have the potential to compel shoppers to click the ‘book now’
button
and drive sales. This webinar, Engage
at Every Stage: What Hotel
Marketers Can Learn From Successful Online Retailers, will explain
how to attract
travelers using online retailing strategies.
Register to learn:
Richard E. Last is currently lecturing at the University of North Texas where he leads their Digital Retail major, a unique program among U.S. Universities. Mr. Last has over 20 years of experience in Digital Retailing. Under Mr. Last’s leadership, JCPenney began selling merchandise via the Web in October 1994, the first Department Store online, and by 2005, the first $1Billion Apparel and Home Furnishings website. Prior to jcp.com, Mr. Last led various electronic retailing efforts for JCPenney including online services and interactive TV. Adele Gutman is VP of Sales and Marketing at the Library Hotel Collection (formerly HK Hotels). She is a natural sales and marketing leader in the innovative and much acclaimed Library Hotel Collection, including Hotel Giraffe; the book-lovers paradise, the Library Hotel; the French Style Hotel Elysee and the Moroccan motif Casablanca Hotel. She has the ability to listen to her customers, uncover their needs and most importantly she always delivers. With a background in sales and marketing, Adele was named 2011 Sales & Marketing Executive of the Year by the HSMAI Greater New York Chapter. Don’t miss the opportunity to have your online marketing questions answered by the speakers during the Q&A session. Register Now! About VFM Leonardo  VFM
Leonardo is a technology and online media company for the global
hospitality
industry. We provide e-marketers at hotel brands, management companies
and
hotel properties with technology, sales conversion tools and a global
travel
media network that enables them to better visually merchandise their
hotels to
millions of in-market travel shoppers monthly. Our core products, the
VScape®
Digital Asset Management System and VBrochure™ Online Merchandising
System,
leverage the VNetwork™ - the largest media syndication network in the
industry.
It includes all major search engines, Global Distribution Systems,
online
travel agencies, travel research and supplier websites, search portals,
review,
travel editorial, local directories and major social media and video
sharing
sites. Taking advantage of VBrochure’s mobile and social media
platforms,
hotels can ensure that their rich visual presentations reach consumers
on their
mobile devices and through their social graphs. For more information
about VFM
Leonardo, visit www.vfmleonardo.com.Connect with VFM Leonardo. @VFMLeonardo Blog |
