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Best Western International Selects VFM Leonardo
to Manage and Distribute Hotel Visuals

 
VScape® Digital Asset Management System is Selected by Best Western
to Efficiently Manage and Distribute Hotel Photos Online.
VFM Leonardo also Named the Preferred Distributor of Rich Media for Best Western Properties

Toronto, ON and Phoenix, AZ -- February 3, 2010 -- VFM Leonardo, leader in online visual content distribution for hotels, today announced that Best Western International has adopted its VScape® Digital Asset Management System and named them the preferred distributor of rich media for Best Western properties. Best Western, the WORLD’S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide, will use the premium edition of VScape to effectively distribute hotel photos online for their worldwide portfolio of properties.
 
Best Western and VFM Leonardo have a long standing relationship. As a pioneer in hotel eBusiness merchandising, Best Western originally began working with VFM Leonardo as an early adopter of photo and rich media distribution services. The relationship has developed successfully and Best Western’s hotels have benefitted greatly over the years.
 
VScape will be integrated with Best Western’s internal database and quickly allow photos to be updated and displayed across thousands of electronic channels in VFM Leonardo’s VNetwork™ - the largest online visual content distribution network for the global travel industry. By adopting VScape, Best Western will have the ability to push 15 photos for each property into VFM Leonardo’s database.  This places them into each property’s photo library and distributes them to all four GDSs as well as Pegasus and thousands of third-party websites and channels including Travelocity, Orbitz, Priceline, TripAdvisor and more in the formats and delivery methods required, ensuring an accurate and consistent brand presence online.
 
Individual Best Western properties have the opportunity to further enhance their online presence using VFM Leonardo’s VBrochure Online Merchandising System - a unique product that will enable Best Western properties to better merchandise online by displaying photos and rich media alongside text descriptions in a highly-compatible multimedia viewer on thousands of travel websites, bestwestern.com and their individual hotel websites. 
 
“We have seen impressive results since we started distributing rich media across VFM Leonardo’s expansive network. Adopting their VScape platform was a natural step to bring greater efficiency to the process. We have observed first hand, that travel shoppers who view hotel rich media are 76% more likely to book than those who don’t. We are optimistic that Best Western properties that take advantage of the VBrochure product will see similar results,” said Dorothy Dowling, Senior Vice President, Marketing and Sales, Best Western International.
 
Best Western has chosen VFM Leonardo’s VBrochure product as the preferred method for their hotels to distribute rich media. Best Western properties that wish to also have the hotel photos distributed by Best Western corporate displayed with rich media (virtual tours, videos and/or Flash presentations) and descriptive text in a highly-compatible multimedia viewer across the VNetwork can do so using VFM Leonardo's VBrochure Online Merchandising System – providing a more engaging experience for travel shoppers and driving more bookings. Contact VFM Leonardo to learn more.
 
“We value the long and mutually beneficial relationship we have enjoyed with Best Western over the years. We are delighted to provide them with an effective tool to improve the efficiency of their visual content distribution and give their hotels a valuable opportunity to further enhance their hotel’s presence with rich media and drive more bookings,” states Paolo Boni, president & CEO, VFM Leonardo.
 
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA®/CAA®, Michael Waltrip RacingTM and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night, join Best Western Rewards®, the only hotel frequency program that's truly global. For more information or to make a reservation, please visit www.bestwestern.com.

About VFM Leonardo

VFM Leonardo is a technology leader in online visual content management and distribution for the hotel industry. VFM Leonardo's VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry. VFM Leonardo offers the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content exclusively through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape, many exclusively. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at www.twitter.com/VFMLeonardo.

*Numbers are approximate and can fluctuate.


Contact:

VFM Leonardo Inc.
Julie Vieth
Communications Specialist
www.vfmleonardo.com
Toll free: 1-877-593-6634
Phone: 416-263-5446
Fax: 416-593-7572
press@vfmleonardo.com


VFM Recent Press Releases
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VIDEO: Increasing the Relevance of Your Hotel’s Content Using Personas / February 2010
Luxe Worldwide Hotels Distributes Visual Content Exclusively through VFM Leonardo; Luxe Worldwide Hotels Selects VFM Leonardo’s VScape® and VBrochure™ Products Exclusively to Distribute Visual Content and Visually Merchandise Hotels Online. / January 2010
Small Luxury Hotels of the World™ Adopts VFM Leonardo’s VScape® Digital Asset Management System; VFM Leonardo’s Platform Chosen by SLH to Manage and Distribute Photos for Over 500 Hotels; Also Named Exclusive Provider of Rich Media Distribution Services for SLH Hotels / January 2010
Mövenpick Hotels & Resorts Merchandises Hotels Online with VFM Leonardo’s VBrochure Online Merchandising System; Upscale hotel management company uses VBrochure to better merchandise its hotels online with visual content across the largest network of travel intermediaries and websites / January 2010
VIDEO: To Merchandise or Not / January 2010
VIDEO: The Billboard Effect: Why hoteliers need to think of OTAs as marketing vehicles versus reservation engines / January 2010
VFM Leonardo Selected to Distribute Videos for Accor North America’s Motel 6 Properties; North American operator of more than 1,000 hotels selects VFM Leonardo for distribution of videos for 142 Motel 6 properties / December 2009
VIDEO: Search Goes Visual / December 2009
VFM Leonardo Selected to Distribute Virtual Tours for Aston Hotels & Resorts; Leading Hawaiian Hotel and Resort Company to use VFM Leonardo’s VBrochure Online Merchandising System to distribute virtual tours for 25 hotels and resorts throughout Hawaii and its two new mainland properties / December 2009
VIDEO: OTAs and TPIs – The Gateways to Purchase Consideration / December 2009
VIDEO: Marketing Your Hotel to Gen X and Y / November 2009
VFM Leonardo Announces Toby Kubis Joins Executive Team; Travel Industry Veteran Toby Kubis Joins VFM Leonardo as Vice President Corporate Hotel Sales / November 2009
New on VTV Channel: The Role of Online Information in Travel Shopping / November 2009
New on VTV Channel: The Integration of Revenue Management and Marketing / November 2009
Webinar: Outlooks for Successful Online Merchandising in 2010, November 12th, 2009, 2:00pm Eastern; Complimentary webinar on what smart hoteliers are doing to extract more value out of their hotel’s presence online in the year ahead with speakers Henry Harteveldt from Forrester Research and Edward Perry from WORLDHOTELS / November 2009
New on VTV Channel: The World Tweets, Should I? / October 2009
Fareportal, Inc. Joins VFM Leonardo’s VNetwork™; FAREPORTAL powered travel sites to source all rich media content and still images exclusively through VFM Leonardo / October 2009
New on VTV Channel: eBusiness for Hoteliers – Panacea or Pain? – The Role of Visual Content in Travel Shopping / October 2009
New on VTV Channel: Generational Marketing - Matures and Baby Boomers / October 2009
Amadeus Extends Relationship with VFM Leonardo; Amadeus to source and manage all hotel visual content using VFM Leonardo’s VScape® Digital Asset Management System / October 2009
New on VTV Channel: How to Leverage Content Online / October 2009
VFM Leonardo’s VScape® Digital Asset Management System Selected by SynXis to Manage and Distribute Hotel Visual Content for Over 10,000 Hotels; SynXis will integrate VScape within its RedX Distribution Management System for easy digital asset management and distribution / October 2009
New on VTV Channel: eBusiness for Hoteliers - How to Motivate the Content Sensitive Traveler / September 2009
VFM Leonardo Selected by White Lodging to Better Merchandise Hotels Online / September 2009
Travelport GDS and VFM Leonardo Extend their Relationship to Include Worldspan; New exclusive agreement will enable Worldspan users to access the same visual hotel content as Galileo users / September 2009
Understanding Online Travel Shoppers: How Smart Hoteliers are Engaging Today’s Travelers and Driving More Bookings / September 2009
New VTV Episode: The New Luxury – Merchandise, Don’t Sell / September 2009
Content: The Key to Hotel Bookings - Complimentary Webinar September 10th; Learn about the Five Pillars of Effective Travel eBusiness and how hotel content plays a significant role in driving bookings. / September 2009
New VTV Episode: VIDEO - Visual Content Decisions - What? How Much? Why? / September 2009
Content: The Key to Hotel Bookings? / John McAuliffe - VFM Leonardo / September 2009
New VTV Episode: How to Know Where the Fish Are / August 2009
Preferred Hotel Group Selects VFM Leonardo as Exclusive Provider of Visual Content Distribution Services; Member properties of Preferred Hotel Group’s brands to use VFM Leonardo’s VScape® and VBrochure™ products exclusively to 30,000+ electronic channels and travel websites in VNetwork™ / August 2009
StarCite Partners With VFM Leonardo to Enhance Online Meetings Marketplace With Rich Hotel Visual Content; VFM Leonardo to be Exclusive Provider of Rich Content Showcasing Hotel Properties to Corporate Buyers Within StarCite’s Online Marketplace / August 2009
VFM Leonardo Chosen as Exclusive Provider of Hotel Visual Content for Concur’s Corporate Travel Booking Solutions; Largest distributor of visual content for hotels worldwide expands relationship with Concur making their photos, virtual tours and video available to thousands of corporate customers / August 2009
New VTV Episode: Online vs. Offline Marketing / August 2009
WORLDHOTELS Selects VFM Leonardo as Exclusive Solution / August 2009
VFM Leonardo to Power Visual Content Management and Distribution for Rosewood Hotels & Resorts; Rosewood Hotels & Resorts adopts VScape® Digital Asset Management System to efficiently manage and deliver hotel visual content to online channels / August 2009
VFM Leonardo Selected to Exclusively Manage and Distribute Visual Content for La Quinta Inns & Suites; VFM Leonardo’s VScape® Digital Asset Management System adopted by limited service hotel chain to manage visual content and seamlessly distribute to electronic distribution channels. / August 2009
This Week on VFM Leonardo's VTV: "The New Luxury - Experience, Not Status" with Bonnie Knutson, Professor at the Michigan State University School of Hospitality Business / August 2009
This Week on VFM Leonardo’s VTV: Experiential Marketing - What It Is and Isn't; Educational video blog featuring weekly interviews with hotel and travel industry experts launches new episode: Experiential Marketing - What It Is and Isn't with Laurence Bernstein of the Bay Charles Consulting Company and host John McAuliffe, VFM Leonardo’s Chief Marketing Officer / August 2009
VFM Leonardo Expands VNetwork™ to Include Travel Deals & Sales Consumer Site Voyij.com; VFM Leonardo enables hoteliers to better merchandise their properties to travel shoppers on Voyij.com (recently launched by the creators of SideStep.com) by providing the site with hotel photos, virtual tours and videos / August 2009
VFM Leonardo Expands VNetwork™ to Include Gekko.com; The largest distributor of visual content for hotels worldwide expands distribution network to enable hotels to display their photos in front of more prospective guests online on unique hotel recommendation website, Gekko.com / August 2009
Pegasus Solutions and VFM Leonardo Form Strategic Partnership; Pegasus Chooses VFM Leonardo's VScape® Digital Asset Management System to Power All Visual Content for ODD and Content Hub / June 2009
Utell® Hotels & Resorts Signs Up Hundreds of New Members in 2009, Around the Globe, 471 Hotels from
65 Countries Have Selected Utell Since the Beginning of the Year / June 2009
Pegasus Solutions Teams with Rubicon to Launch New MarketVision Competitive Intelligence Reporting: Visit HITEC Booth #1054 or twitter.com/pegexec, Hotel Users Switch to MarketVision to Take Advantage of Pre-eminent Market Intelligence / June 2009
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