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PARSIPPANY, N.J. (June 28, 2011) – Wyndham Hotel Group (NYSE: WYN) today announced an agreement with visual content and management leader VFM Leonardo to use VScape® Premium, the company’s digital asset management platform, to manage online photo distribution for Wyndham Hotel Group’s over 7,200 hotels. Using VScape Premium, Wyndham Hotel Group will be able to distribute its hotel photos out via VNetwork®, one of the world’s most universally accepted and largest global networks for the travel industry of online sources used for travel shopping. This consists of all four global distribution systems, Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. “As the online landscape for hotels continues to evolve, so do the demands of online travel shoppers who are increasingly seeking stronger, more engaging visual content,” said Linda Kent, Wyndham Hotel Group senior vice president of electronic distribution. “Working with VFM Leonardo will help us meet that demand and enable us to deliver the online experience that our users are looking for.” VFM Leonardo also offers services to further enhance the visual presentation of hotels with video and other rich media across both traditional travel websites in VNetwork and social media channels like Facebook. Wyndham properties can now take advantage of VBrochure, the company’s online merchandising system that enables hoteliers to syndicate and display richer visual experiences to travel shoppers with video, flash presentations, 360° virtual tours, additional photos and text content within a large format multi-media viewer. “We are glad to be providing Wyndham Hotel Group with the tools they need to manage and deliver hotel images to online sources more efficiently and enable their properties to further enhance their online experiences with rich media,” said Paolo Boni, president and CEO, VFM Leonardo. “We look forward to a positive and lasting relationship.” About VFM Leonardo  VFM
Leonardo is a technology leader in online visual content management and
distribution systems. VFM Leonardo’s VScape® and VBrochure™
products leverage
the distribution capabilities of the VNetwork™, one of the most
universally
accepted and largest online visual content distribution network for the
global
travel industry including all four global distribution systems (GDSs),
Pegasus
and travel-related channels including online travel agencies, travel
research
and supplier web sites, search portals, review, travel editorial and
major
social media and video sharing sites. VFM Leonardo offers the hotel
industry
one of the most effective digital asset management and online
merchandising
systems available today and effectively reaches tens of millions of
consumers
monthly with over 1,000,000 visual images (photos, virtual tours and
videos) on
more than 30,000 travel and social media websites in the VNetwork
including
Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz,
Priceline,
Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000
hotels
worldwide. For more information about VFM Leonardo, visit www.vfmleonardo.comSocialize with VFM Leonardo. Blog About Wyndham Hotel Group  Wyndham
Hotel Group, part of the Wyndham
Worldwide (NYSE: WYN) family of companies, is the world’s largest
hotel
company with approximately 7,210 hotels and 612,700 rooms in 65
countries under
the hotel brands: Wyndham Hotels and Resorts®, Ramada®,
Days Inn®, Super 8®, Wingate by Wyndham®,
Baymont Inn & Suites®, Microtel Inns & Suites®,
Hawthorn Suites® by Wyndham, TRYP® by Wyndham, Howard
Johnson®, Travelodge® and Knights Inn®.
In addition, the company has a license agreement to franchise the
Planet
Hollywood Hotels®, Dream® and Night® brands
and provide management services internationally.All hotels are independently owned and operated excluding certain Wyndham and international Ramada hotels which are managed by Wyndham Hotel Management, Inc., one of its affiliates or through a joint-venture partner. Wyndham Hotel Group is based in Parsippany, N.J. Additional information is available at www.wyndhamworldwide.com. |