News for the Hospitality Executive |
Hilton
Properties using VFM Leonardo’s VBrochure Online
Merchandising System Increased
160% in 2010
Toronto, ON -- February 16, 2011 -- VFM Leonardo has a long-standing relationship with Hilton Worldwide for management and distribution of hotel images. Hilton properties also subscribe to VFM Leonardo’s VBrochure Online Merchandising System. In 2010, the number of Hilton hotels that added VBrochure to their online marketing strategies increased 160%. This lift indicates that Hilton properties are seeing the value of visual merchandising and putting it into action. The Hilton Papagayo Costa Rica Resort & Spa is one of many Hilton properties that is using VBrochure to syndicate and display rich media online - making their online listings more engaging and driving more bookings. Freilich Gimenez the Area Director Revenue Manager at the Hilton Papagayo Costa Rica Resort & Spa really understands what travel shoppers are doing online and what they want to see. “The resort experience is something difficult to convey by using still imagery alone. Customers want to get the most out of their dollar when purchasing a vacation experience, and they will do the necessary research online to obtain just that. Rich visual content eases and speeds this process tremendously,” says Gimenez. They use this knowledge to their advantage and have created a strong online presence that communicates that their resort is 'the place for you to come and have a memorable and relaxing time.' Part of this presence is their VPowered Multi-Media Viewer which displays their virtual tours and photos on thousands of web sites - giving travel shoppers a better sense of what the hotel and surrounding area are like. And their visual merchandising efforts are
paying off.
Their total rich media and photo views increased 52% in 2010 and
they’re on
track for an even greater increase in 2011 with a 10% increase in
January
alone. “Within a few weeks we have seen a tremendous increase in
bookings as a
result of offering high quality rich media content. We have had a
positive
increase in bookings and traffic through our own website as well as
other
online channels that carry our rich content. Another positive is to be
able to
interact on social media using visual aids,” says Gimenez. Learn More “Our strong relationship with Hilton Worldwide has been a huge influence on the adoption of visual merchandising with VBrochure among Hilton properties. We look forward to continuing to help Hilton properties increase their booking conversions,” said Paolo Boni, President and CEO of VFM Leonardo. About VFM Leonardo VFM Leonardo is a technology leader
in online visual content management
and distribution systems. VFM Leonardo’s VScape® and VBrochure™
products
leverage the distribution capabilities of the VNetwork™, the most
universally
accepted and largest online visual content distribution network for the
global
travel industry including all four global distribution systems (GDSs),
Pegasus
and travel-related channels including online travel agencies, travel
research
and supplier web sites, search portals, review, travel editorial and
major
social media and video sharing sites. VFM Leonardo offers the hotel
industry
the most effective digital asset management and online merchandising
systems
available today and effectively reaches tens of millions of consumers
monthly
with over 1,000,000 visual images (photos, virtual tours and videos) on
more
than 30,000 travel and social media websites in the VNetwork including
Amadeus,
Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline,
Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000
hotels
worldwide. For more information about VFM Leonardo, visit www.vfmleonardo.com.
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Contact: Julie Vieth VFM Leonardo Inc. Toll free: 1-877-593-6634 Phone: 416-263-5446 Fax: 416-593-7572 Email: [email protected] |