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Toronto, ON -- May 13, 2011 – Today’s online travel shoppers compare hotels during the research process and are demanding richer visuals that inform and engage. To stay competitive, stand out and win bookings, hotels need to know what competing hotels are doing to visually merchandise online. How many photos do they have? How many virtual tours? Do they have video? VFM Leonardo’s Merchandising Health Index tool gives hotels access to this information with the ability to find, map and compare their own hotel’s merchandising with hotels in their area.  The Merchandising Health Index shows hotels:
“Arming hotels with the knowledge and tools they need in order to be successful is at the core of what we do. With the competitive intelligence gained from the Merchandising Health Index, hotels know what they can do to improve their online merchandising to increase booking conversions,” said Paolo Boni, President & CEO, VFM Leonardo. About VFM Leonardo  VFM Leonardo is a technology leader
in online
visual content management and distribution systems. VFM Leonardo’s
VScape® and
VBrochure™ products leverage the distribution capabilities of the
VNetwork™,
the most universally accepted and largest online visual content
distribution
network for the global travel industry including all four global
distribution
systems (GDSs), Pegasus and travel-related channels including online
travel
agencies, travel research and supplier web sites, search portals,
review,
travel editorial and major social media and video sharing sites. VFM
Leonardo
offers the hotel industry the most effective digital asset management
and
online merchandising systems available today and effectively reaches
tens of
millions of consumers monthly with over 1,000,000 visual images
(photos,
virtual tours and videos) on more than 30,000 travel and social media
websites
in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus,
Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak,
Google and
many more for 90,000 hotels worldwide. For more information about VFM
Leonardo,
visit www.vfmleonardo.com.
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