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Preferred Hotel Group Selects VFM Leonardo as Exclusive
Provider of Visual Content Distribution Services

 

Member properties of Preferred Hotel Group’s brands: Preferred Hotels® & Resorts, Preferred Boutique™,
Summit Hotels & Resorts™ and Sterling Hotels™ to use VFM Leonardo’s VScape® and VBrochure™
products exclusively to distribute photos and rich media (virtual tours and videos)
to 30,000+ electronic channels and travel websites in VNetwork™.
 

Toronto, ON & Chicago, IL -- August 27, 2009 -- VFM Leonardo, leader in online visual content distribution for hotels, today announced it has been selected by the Preferred Hotel Group, the premiere global partner for the world's best independent hotels and resorts, as their exclusive provider of visual content (photos and rich media) distribution services. Preferred Hotel Group will be using an Enterprise version of VFM Leonardo's VScape Digital Asset Management System to manage and distribute photographs for member properties of Preferred Hotels® & Resorts, Preferred Boutique™, Summit Hotels & Resorts™ and Sterling Hotels™. As such, member properties will be able to access and update their still images through VScape.
 
VScape will streamline the storage and management of hotel visual content and distribute it consistently and in a timely manner to the broadest number of websites, including all four GDSs, Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. Further, VScape is integrated with the Preferred Hotel Group’s digital library, so that the visual content housed there is always current and consistent with what the hotel members have in VScape. It allows registered users to quickly select the property they are seeking visual content for and download approved images for use in marketing collateral to satisfy internal and external requests.
 
“At Preferred, we’re all about driving results by providing our hotels and resorts worldwide with high-performance sales, marketing and technology solutions,” states Michelle Woodley, Senior VP Global Marketing Strategy, Preferred Hotel Group. “By working with VFM Leonardo, we’re providing our hotels with a very powerful tool – VScape. Its flexibility, integrated features and extensive distribution network should help them achieve greater results and drive more bookings through online channels.”
 
As part of the agreement, Preferred has also chosen VFM Leonardo's VBrochure product as the exclusive method for its member hotels to distribute richer forms of media including virtual tours, video, flash, interactive maps and pdf documents. Through VBrochure's integration with VScape, individual hotels will be able to supplement their still image distribution by adding more and/or richer forms of media. They will also be able to view reports on where and how often their visual content is being viewed among many other significant features. Member hotels can take advantage of the VBrochure Online Merchandising System immediately and can find further information here.

“We are confident that VScape and VBrochure will prove to be extremely valuable tools for the Preferred Hotel Group. Visual content, especially rich media, is proven to drive reservations through online channels and with such prestigious member hotels, it’s crucial for Preferred to have robust systems in place to efficiently deliver their visual content to the maximum number of online channels and websites with accuracy and consistency,” states Paolo Boni, President and CEO, VFM Leonardo.
 

About Preferred Hotel Group™
Celebrating 40 years of excellence, Preferred Hotel Group is proud to be a global leader in the hospitality industry, delivering high-performance sales, marketing and technology solutions to nearly 700 independent hotels and resorts in over 75 countries. Its family of brands represents a collection of the finest hotels in the world and include: Preferred Hotels® & Resorts (www.PreferredHotels.com), Preferred Boutique™ (www.PreferredBoutique.com), Summit Hotels & Resorts™ (www.SummitHotels.com), Sterling Hotels™ (www.SterlingHotels.com) and Historic Hotels of America® (www.HistoricHotels.org). For more information please visit www.PreferredHotelGroup.com.

In Fall 2007, the company entered the luxury real estate market with the launch of Preferred Residences™ – a membership and exchange program for luxury shared ownership resorts that provide an exceptional level of service and amenities. Properties are held to exacting standards derived from the same Preferred Global Standards of Excellence™ on which the company has built its 40-year heritage in the hospitality industry. For more information please visit www.PreferredResidences.com.

About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo’s VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at www.twitter.com/VFMLeonardo.

Contact:

Julie Vieth
Toll free: 1-877-593-6634
Phone: 416-263-5446
Fax: 416-593-7572
Email: press@vfmleonardo.com
Web: www.vfmleonardo.com



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Also See: StarCite Partners With VFM Leonardo to Enhance Online Meetings Marketplace With Rich Hotel Visual Content; VFM Leonardo to be Exclusive Provider of Rich Content Showcasing Hotel Properties to Corporate Buyers Within StarCite’s Online Marketplace / August 2009

VFM Leonardo Chosen as Exclusive Provider of Hotel Visual Content for Concur’s Corporate Travel Booking Solutions; Largest distributor of visual content for hotels worldwide expands relationship with Concur making their photos, virtual tours and video available to thousands of corporate customers / August 2009

New VTV Episode: Online vs. Offline Marketing / August 2009

WORLDHOTELS Selects VFM Leonardo as Exclusive Solution / August 2009

VFM Leonardo to Power Visual Content Management and Distribution for Rosewood Hotels & Resorts; Rosewood Hotels & Resorts adopts VScape® Digital Asset Management System to efficiently manage and deliver hotel visual content to online channels / August 2009

VFM Leonardo Selected to Exclusively Manage and Distribute Visual Content for La Quinta Inns & Suites; VFM Leonardo’s VScape® Digital Asset Management System adopted by limited service hotel chain to manage visual content and seamlessly distribute to electronic distribution channels. / August 2009

This Week on VFM Leonardo's VTV: "The New Luxury - Experience, Not Status" with Bonnie Knutson, Professor at the Michigan State University School of Hospitality Business / August 2009

This Week on VFM Leonardo’s VTV: Experiential Marketing - What It Is and Isn't; Educational video blog featuring weekly interviews with hotel and travel industry experts launches new episode: Experiential Marketing - What It Is and Isn't with Laurence Bernstein of the Bay Charles Consulting Company and host John McAuliffe, VFM Leonardo’s Chief Marketing Officer / August 2009

VFM Leonardo Expands VNetwork™ to Include Travel Deals & Sales Consumer Site Voyij.com; VFM Leonardo enables hoteliers to better merchandise their properties to travel shoppers on Voyij.com (recently launched by the creators of SideStep.com) by providing the site with hotel photos, virtual tours and videos / August 2009

VFM Leonardo Expands VNetwork™ to Include Gekko.com; The largest distributor of visual content for hotels worldwide expands distribution network to enable hotels to display their photos in front of more prospective guests online on unique hotel recommendation website, Gekko.com / August 2009

Pegasus Solutions and VFM Leonardo Form Strategic Partnership; Pegasus Chooses VFM Leonardo's VScape® Digital Asset Management System to Power All Visual Content for ODD and Content Hub / June 2009

Utell® Hotels & Resorts Signs Up Hundreds of New Members in 2009, Around the Globe, 471 Hotels from
65 Countries Have Selected Utell Since the Beginning of the Year / June 2009

Pegasus Solutions Teams with Rubicon to Launch New MarketVision Competitive Intelligence Reporting: Visit HITEC Booth #1054 or twitter.com/pegexec, Hotel Users Switch to MarketVision to Take Advantage of Pre-eminent Market Intelligence / June 2009
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