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In this second episode on The New Luxury, Bonnie talks about the importance of merchandising an experience in a way that makes it easy for travel shoppers to visualize themselves at your hotel. She also identifies what hoteliers can learn from department stores and the auto industry to successfully merchandise lifestyle online and entice travel shoppers to book. Watch this Episode » Next Week: The Traveler’s Road to Decision Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com/Smith Travel Research Subscribe to VTV » What is VTV? VTV is a video blog where you will find
short interviews with industry experts on the most important issues in
online marketing, e-commerce, sales and distribution in the hotel
industry. Each week, host John McAuliffe, Chief Marketing Officer of
VFM Leonardo interviews an industry expert on a single topic related to
online merchandising in order to help you extract more value from your
hotel’s presence on the Internet. About VFM Leonardo  VFM Leonardo is a technology leader in
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visual content management and distribution systems. VFM Leonardo's
VScape® and
VBrochure™ products leverage the distribution capabilities of the
VNetwork™,
the most universally accepted and largest online visual content
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network for the global travel industry including all four global
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systems (GDSs), Pegasus and travel-related channels including online
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agencies, travel research and supplier web sites, search portals and
major
travel intermediaries. VFM Leonardo offers the hotel industry the most
effective digital asset management and online merchandising systems
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today and efficiently delivers over 1,000,000 visual images (photos,
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tours and videos) to more than 30,000 travel channels and websites in
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VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus,
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90,000 hotels worldwide. For more information about VFM Leonardo, visit
www.vfmleonardo.com.
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