| Toronto,
ON, August 17, 2009 – VFM
Leonardo, the leader in online visual content distribution for
hotels, launches a new episode of VTV The New Luxury – Experience, Not
Status featuring Bonnie Knutson, Professor at the Michigan State
University School of Hospitality Business. Bonnie works with
hospitality and travel organizations that want to take advantage of
changing consumer demands. Her work has been featured in industry
publications as well as The Wall Street Journal, USA Today, CNN and
NPR. In this episode, you will learn insights on how the idea of luxury has changed, how to define it in our present time and how every property (regardless of price point or brand) can give its guests a feeling of luxury – a memory, an experience – to take home with them. Watch this Episode » Previous Episodes August 10th, 2009 Experiential Marketing - What It Is and Isn't Laurence Bernstein, Managing Director, The Bay Charles Consulting Company August 3rd, 2009 What is the Successful Hotelier Focused on Today? Jeff Higley, Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com/Smith Travel Research Watch them on VTV » Upcoming Episodes August 24th, 2009 Online vs. Offline Marketing David Attardi, Director of E-Commerce, B.F. Saul August 31st, 2009 How to Know Where the Fish Are Jeff Higley, Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com/Smith Travel Research Subscribe to VTV » What is VTV? VTV is a video blog where you will find short interviews with industry experts on themost important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel’s presence on the Internet. Go to VTV » About VFM Leonardo  VFM Leonardo is a technology leader in online
visual content management and distribution systems. VFM Leonardo’s
VScape® and VBrochure™ products leverage the distribution
capabilities of the VNetwork™, the most universally accepted and
largest online visual content distribution network for the global
travel industry including all four global distribution systems (GDSs),
Pegasus and travel-related channels including online travel agencies,
travel research and supplier web sites, search portals and major travel
intermediaries. VFM Leonardo offers the hotel industry the most
effective digital asset management and online merchandising systems
available today and efficiently delivers over 1,000,000 visual images
(photos, virtual tours and videos) to more than 30,000 travel channels
and websites in the VNetwork including Amadeus, Galileo, Sabre,
Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo!
Travel, Kayak, Google and many more for 90,000 hotels worldwide. For
more information about VFM Leonardo, visit www.vfmleonardo.com.
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