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Fareportal, Inc. Joins VFM Leonardo’s VNetwork™
 
FAREPORTAL powered travel sites to source all rich media content
and still images exclusively through VFM Leonardo


NEW YORK, N.Y. and TORONTO, ON – October 20, 2009 – FAREPORTAL, a technology solutions provider to the travel industry, has entered into an agreement to source all rich media content and still images for its mutual hotel partners for display on CheapOair.com (one of the top 10 travel sites as reported by Hitwise) and CheapOstay.com exclusively through VFM Leonardo, the leading distributor of visual hotel content. All visual content displayed within the hotel pages of these sites will be presented in an embedded, customized version of VFM Leonardo's industry-leading multimedia viewer.

This agreement means that CheapOair.com and CheapOstay.com are now part of VFM Leonardo's VNetwork. Existing VFM Leonardo customers using either of VFM Leonardo's VScape® or VBrochure™ products will now be able to distribute their visual content to these sites. As the exclusive source for hotel visual rich content, any hoteliers that want to distribute their visual content to these sites must go through VFM Leonardo. 
 
“Visual content plays a role in helping travel shoppers feel comfortable and welcome at a hotel and makes them more likely to book. With FAREPORTAL’s travel sites in our VNetwork™, we’re enabling our mutual hotel partners to better merchandise their properties on an even larger number of travel websites and influence the booking decisions of millions of content-sensitive travel shoppers online,” states Paolo Boni, President and CEO, VFM Leonardo, Inc.
 
“At FAREPORTAL, we pride ourselves on offering the most innovative technology solutions. A key element of that is ensuring that the end-consumers or travel shoppers on our travel sites have positive user experiences,” states Harsh Sood, CTO of FAREPORTAL. “By integrating VFM Leonardo’s technologically-advanced multimedia viewer containing hotel specific visual content, we’re making it easier for travel shoppers choose the best accommodations for their trips.”

About Fareportal

FAREPORTAL is a Travel Technology, Travel BPO (Business Process Outsourcing), Ticket Fulfillment and Call Center solutions provider to the travel industry. Strategically located in "Silicon Alley", in the heart of New York City, our group of Professionals is dedicated to harnessing the future of Online and Traditional travel for FAREPORTAL customers, partners and brands.

About VFM Leonardo

VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo’s VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at www.twitter.com/VFMLeonardo.

Contact:

VFM Leonardo Inc.
Julie Vieth
Communications Specialist
www.vfmleonardo.com
Toll free: 1-877-593-6634
Phone: 416-263-5446
Fax: 416-593-7572
press@vfmleonardo.com

Chloe Gallo for Fareportal
Main: 212-999-5585
Direct: 212-584-4315
Email: cgallo@5wpr.com


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Also See: New on VTV Channel: eBusiness for Hoteliers – Panacea or Pain? – The Role of Visual Content in Travel Shopping / October 2009

New on VTV Channel: Generational Marketing - Matures and Baby Boomers / October 2009

Amadeus Extends Relationship with VFM Leonardo; Amadeus to source and manage all hotel visual content using VFM Leonardo’s VScape® Digital Asset Management System / October 2009

New on VTV Channel: How to Leverage Content Online / October 2009

VFM Leonardo’s VScape® Digital Asset Management System Selected by SynXis to Manage and Distribute Hotel Visual Content for Over 10,000 Hotels; SynXis will integrate VScape within its RedX Distribution Management System for easy digital asset management and distribution / October 2009

New on VTV Channel: eBusiness for Hoteliers - How to Motivate the Content Sensitive Traveler / September 2009

VFM Leonardo Selected by White Lodging to Better Merchandise Hotels Online / September 2009

Travelport GDS and VFM Leonardo Extend their Relationship to Include Worldspan; New exclusive agreement will enable Worldspan users to access the same visual hotel content as Galileo users / September 2009

Understanding Online Travel Shoppers: How Smart Hoteliers are Engaging Today’s Travelers and Driving More Bookings / September 2009

New VTV Episode: The New Luxury – Merchandise, Don’t Sell / September 2009

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New VTV Episode: VIDEO - Visual Content Decisions - What? How Much? Why? / September 2009

Content: The Key to Hotel Bookings? / John McAuliffe - VFM Leonardo / September 2009

New VTV Episode: How to Know Where the Fish Are / August 2009

Preferred Hotel Group Selects VFM Leonardo as Exclusive Provider of Visual Content Distribution Services; Member properties of Preferred Hotel Group’s brands to use VFM Leonardo’s VScape® and VBrochure™ products exclusively to 30,000+ electronic channels and travel websites in VNetwork™ / August 2009

StarCite Partners With VFM Leonardo to Enhance Online Meetings Marketplace With Rich Hotel Visual Content; VFM Leonardo to be Exclusive Provider of Rich Content Showcasing Hotel Properties to Corporate Buyers Within StarCite’s Online Marketplace / August 2009

VFM Leonardo Chosen as Exclusive Provider of Hotel Visual Content for Concur’s Corporate Travel Booking Solutions; Largest distributor of visual content for hotels worldwide expands relationship with Concur making their photos, virtual tours and video available to thousands of corporate customers / August 2009

New VTV Episode: Online vs. Offline Marketing / August 2009

WORLDHOTELS Selects VFM Leonardo as Exclusive Solution / August 2009

VFM Leonardo to Power Visual Content Management and Distribution for Rosewood Hotels & Resorts; Rosewood Hotels & Resorts adopts VScape® Digital Asset Management System to efficiently manage and deliver hotel visual content to online channels / August 2009

VFM Leonardo Selected to Exclusively Manage and Distribute Visual Content for La Quinta Inns & Suites; VFM Leonardo’s VScape® Digital Asset Management System adopted by limited service hotel chain to manage visual content and seamlessly distribute to electronic distribution channels. / August 2009

This Week on VFM Leonardo's VTV: "The New Luxury - Experience, Not Status" with Bonnie Knutson, Professor at the Michigan State University School of Hospitality Business / August 2009

This Week on VFM Leonardo’s VTV: Experiential Marketing - What It Is and Isn't; Educational video blog featuring weekly interviews with hotel and travel industry experts launches new episode: Experiential Marketing - What It Is and Isn't with Laurence Bernstein of the Bay Charles Consulting Company and host John McAuliffe, VFM Leonardo’s Chief Marketing Officer / August 2009

VFM Leonardo Expands VNetwork™ to Include Travel Deals & Sales Consumer Site Voyij.com; VFM Leonardo enables hoteliers to better merchandise their properties to travel shoppers on Voyij.com (recently launched by the creators of SideStep.com) by providing the site with hotel photos, virtual tours and videos / August 2009

VFM Leonardo Expands VNetwork™ to Include Gekko.com; The largest distributor of visual content for hotels worldwide expands distribution network to enable hotels to display their photos in front of more prospective guests online on unique hotel recommendation website, Gekko.com / August 2009

Pegasus Solutions and VFM Leonardo Form Strategic Partnership; Pegasus Chooses VFM Leonardo's VScape® Digital Asset Management System to Power All Visual Content for ODD and Content Hub / June 2009

Utell® Hotels & Resorts Signs Up Hundreds of New Members in 2009, Around the Globe, 471 Hotels from
65 Countries Have Selected Utell Since the Beginning of the Year / June 2009

Pegasus Solutions Teams with Rubicon to Launch New MarketVision Competitive Intelligence Reporting: Visit HITEC Booth #1054 or twitter.com/pegexec, Hotel Users Switch to MarketVision to Take Advantage of Pre-eminent Market Intelligence / June 2009
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