News for the Hospitality Executive |
VFM Leonardo Announces New Facebook App for VBrochure
Toronto, ON - June 2nd, 2011- When VFM Leonardo learned that a combination of imagery with customer/peer reviews and comments is the ultimate and preferred shopping experience for online travel shoppers (through independent studies as well as their own) they knew they needed to find an easy way for hotels to embed their VPowered Multi-Media Players into their social media channels. After a few short months of development and testing in the VLabs, VFM Leonardo’s ideation center and test market for new products and services that accelerate hotel e-business success, the VBrochure Facebook App has officially launched. The VBrochure Facebook App enables VBrochure Ultra Premium customers to offer the ultimate, preferred hotel shopping experience to consumers from within Facebook. What VFM Leonardo found during the Beta launch is that the VBrochure App is a hit with consumers. Specifically, hotels that participated in the Beta saw on average 20% of their total media views coming from Facebook. The VBrochure Facebook App allows hotels to:
“With 500 million active users, Facebook presents hotels with a significant opportunity to market themselves.This new VBrochure Facebook App makes that even easier. Hotels can truly integrate their visual experiences with their social media initiatives to increase engagement with consumers and direct them right to their booking engine, said Paolo Boni, President and CEO, VFM Leonardo. Current VBrochure Ultra Premium customers can add the VBrochure Facebook App by contacting their Customer Success Representative. Other hotels that are interested in getting started can learn more by contacting VFM Leonardo. About the VLabs Innovation Program Accelerating innovation in hotel e-business. The proliferation and velocity of new technologies, channels, devices and demands from consumers make online hotel marketing more complex by the day. That’s why innovation and implementation of new products and enhancements is so important to us. Few things in business are more exciting than fresh ideas from teams of people with the vision, expertise and determination to dream them up and get them out to the market. We’ve launched a program to help make this possible. It’s called VLabs. VLabs is an ideation center and test market for new products and services that accelerate hotel e-business success. It’s comprised of young, sharp people from our business, technology and operations management functions who meet regularly to discuss and collaborate on features and ideas that will move VFM Leonardo’s product lines into the forefront of online visual merchandising, rich media display and syndication, sales conversion technologies and lead generation for hotel brands and properties. About VFM Leonardo VFM Leonardo is a technology leader
in online visual content management and
distribution systems. VFM Leonardo’s VScape® and VBrochure™
products leverage
the distribution capabilities of the VNetwork™, the most universally
accepted
and largest online visual content distribution network for the global
travel
industry including all four global distribution systems (GDSs), Pegasus
and
travel-related channels including online travel agencies, travel
research and
supplier web sites, search portals, review, travel editorial and major
social
media and video sharing sites. VFM Leonardo offers the hotel industry
the most
effective digital asset management and online merchandising systems
available
today and effectively reaches tens of millions of consumers monthly
with over 1,000,000
visual images (photos, virtual tours and videos) on more than 30,000
travel and
social media websites in the VNetwork including Amadeus, Galileo,
Sabre,
Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo!
Travel,
Kayak, Google and many more for 90,000 hotels worldwide. For more
information
about VFM Leonardo, visit www.vfmleonardo.com.
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Contact: For VFM Leonardo Julie Ford, VFM Leonardo Inc. Toll free: 1-877-593-6634 Phone: 416-263-5446 Fax: 416-593-7572 Email: [email protected] |