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Toronto, ON -- January 11, 2010 -- VFM Leonardo, the
leader in
online visual content distribution for hotels, has launched a new
season
on VTV Channel. In this first episode of the season, Chris
Anderson,
Assistant Professor at the Cornell School of Hotel Administration
shares the
results of a research study “The Billboard Effect” conducted in
partnership
with JHM Hotels and Expedia. In the study, four properties were cycled
on and
off Expedia over a period of three months.
Watch The Billboard Effect Now » What topics were covered last season? Check out this guide for links to previous VTV Channel episodes on hotel online merchandising, eBusiness strategies, generational marketing, social media and more! Next Week’s Episode: To Merchandise or Not with Felix Laboy, President of Sabre Hospitality Solutions Subscribe to VTV Channel» What is VTV Channel? VTV Channel is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel’s presence on the Internet. Go to VTV Channel » About VFM Leonardo  VFM Leonardo is a technology leader
in online visual content
management and distribution for the hotel industry. VFM Leonardo's
VScape® and
VBrochure™ products leverage the distribution capabilities of the
VNetwork™,
the most universally accepted and largest online visual content
distribution
network for the global travel industry. VFM Leonardo offers the most
effective
digital asset management and online merchandising systems available
today with
over 1,000,000 visual images (photos, virtual tours and videos) for
90,000
hotels worldwide currently in distribution across the VNetwork. All
four global
distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as
well as
Pegasus source hotel visual content exclusively through VScape. Tens of
thousands
of travel-related channels including online travel agencies, travel
research
and supplier web sites, search portals; Travelocity, Orbitz, Priceline,
Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual
content
through VScape, many exclusively. For more information about VFM
Leonardo,
visit www.vfmleonardo.com.
Follow us on Twitter at www.twitter.com/VFMLeonardo. |
