 Toronto, ON – June 29th, 2010 -- VFM
Leonardo today launched a
new video interview on VTV Channel called Brand
Awareness in Visual Times. In this video, John McAuliffe, VFM
Leonardo’s Chief Marketing Officer and Richard Wiegmann, Trust
International’s
Managing Director, discuss the deterioration of brand loyalty in the
travel
space and what hoteliers can do to attract and win customers. Watch
the interview »  Wiegmann reveals that customers visit 11 websites before going to the brand site or an OTA to book and on average, a hotel gets 800 looks for every one booking. The fact that travel consumers are doing so much shopping around online makes it increasingly difficult for hoteliers to actually convert them into buyers. “To attract and win customers in the hypercompetitive shopping environment that we have today, hoteliers must become increasingly sophisticated in how they tell their story,” states Wiegmann. Watch the interview » About VFM Leonardo  VFM Leonardo's VScape®
and VBrochure™
products
leverage the distribution capabilities of the VNetwork™, the most
universally
accepted and largest online visual content distribution network for the
global
travel industry. VFM Leonardo offers the most effective digital asset
management and online merchandising systems available today with over
1,000,000
visual images (photos, virtual tours and videos) for 90,000 hotels
worldwide
currently in distribution across the VNetwork. All four global
distribution
systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as
Pegasus source
hotel visual content through VScape. Tens of thousands of
travel-related
channels including online travel agencies, travel research and supplier
web
sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor,
Yahoo!
Travel, Kayak, Google and more also source visual content through
VScape. For more
information about VFM Leonardo, visit www.vfmleonardo.com.
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