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Toronto,
ON – July 30th, 2010 -- VFM Leonardo today launched a new video
interview on VTV Channel called How
to Increase Booking Ratios. Online consumers have many more options
and
are much more demanding today than they were three or even two years
ago. In
this video, John McAuliffe, VFM Leonardo’s Chief Marketing Officer and
Ric
Leutwyler, Chief Operating Officer and President, Representation
Services
Pegasus Solutions, Inc., discuss the significant factors that impact
sales
conversions online and offer tips on how to increase booking ratios,
including:
- Remember “it’s not about how you do things, it’s
about how
consumers do things”
- Ensure that images, video, virtual tours and written
content
are always available to the consumer
- Capitalize on the positive things that are said about
the
hotel
“So many
more people are relying [on content] whether it’s through your own
controlled
channel or through these other channels that might be presenting the
content in
their way. The return on investment is huge.” states Leutwyler.
Watch
the interview »
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About
VFM Leonardo
 VFM Leonardo is a
technology leader in online visual content management and syndication
for the
hotel industry. VFM Leonardo's VScape®
and VBrochure™
products leverage the syndication capabilities of the VNetwork™,
the most universally accepted and largest online visual content
syndication
network for the global travel industry. VFM Leonardo offers the most
effective
digital asset management and online merchandising systems available
today with over
1,000,000 visual images (photos, virtual tours and videos) for 90,000
hotels
worldwide currently in distribution across the VNetwork. All four
global
distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as
well as
Pegasus source hotel visual content through VScape. Tens of thousands
of
travel-related channels including online travel agencies, travel
research and
supplier web sites, search portals; Travelocity, Orbitz, Priceline,
Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual
content
through VScape. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at @VFMLeonardo.
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