| Toronto, ON, August 10, 2009 – VFM Leonardo, the leader in online visual content distribution for hotels, launches a new episode of VTV: Experiential Marketing – What It Is and Isn't featuring the Managing Director of the Bay Charles Consulting Company, Laurence Bernstein. Bernstein is an expert in experiential marketing and branding who has worked with many large hotel chains. In this episode of VTV, you will learn what experiential marketing really is, how it differs from experiential branding and how to differentiate and increase bookings by really understanding and articulating the experience guests are looking for at your hotel. Watch this Episode of VTV » Upcoming Episodes August 17th, 2009 The New Luxury - Experience, Not Status Bonnie Knutson, Professor, The School of Hospitality Business, Michigan State University August 24th, 2009 Online vs. Offline Marketing David Attardi, Director of E-Commerce, B.F. Saul Subscribe to VTV » Previous Episodes August 3rd, 2009 What is the Successful Hotelier Focused on Today? Jeff Higley, Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com/Smith Travel Research July 30th, 2009 Merchandising Online – What and How? David Attardi, Director of E-Commerce, B.F. Saul Watch these Episodes on VTV » What is VTV? VTV is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel’s presence on the Internet. Go to VTV » About VFM Leonardo  VFM Leonardo is a technology leader in online
visual content management and distribution systems. VFM Leonardo’s
VScape® and VBrochure™ products leverage the distribution
capabilities of the VNetwork™, the most universally accepted and
largest online visual content distribution network for the global
travel industry including all four global distribution systems (GDSs),
Pegasus and travel-related channels including online travel agencies,
travel research and supplier web sites, search portals and major travel
intermediaries. VFM Leonardo offers the hotel industry the most
effective digital asset management and online merchandising systems
available today and efficiently delivers over 1,000,000 visual images
(photos, virtual tours and videos) to more than 30,000 travel channels
and websites in the VNetwork including Amadeus, Galileo, Sabre,
Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo!
Travel, Kayak, Google and many more for 90,000 hotels worldwide. For
more information about VFM Leonardo, visit www.vfmleonardo.com.
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