Toronto,
ON – March 20, 2012 - Hotel marketers are well aware of how
important a strong
web presence is in the travel market. Many have great websites that
tell their
hotel’s story, let visitors view photos and multi-media, and book their
dream
stay. But today, 31% of leisure travelers and 56% of business travelers
access
the internet for travel information on mobile devices,
[1]
so a strong web presence means more than just a website. It means a
mobile-optimized hotel website.
When it
comes to travel, more travelers are using browsers on their smartphones
rather
than apps. Almost twice as many travelers reported using a mobile
website
rather than apps when researching a holiday.
[2]
Furthermore, most research begins with a search engine, and search
engines,
even on smartphones, return results in the form of web links rather
than apps.
It’s clear that consumers prefer mobile websites when it comes to
travel.
With this
in mind, VFM Leonardo’s VLabs product innovation team has officially
launched a
new and enhanced version of its VPowered Mobile Hotel Website. Included
with
VFM Leonardo’s VBrochure Ultra Premium merchandising system, the
VPowered
Mobile Hotel Website makes it easy for hotels to meet Smartphone users’
needs
at every stage of travel with a seamless multi-media driven mobile
hotel
website.
- Give smartphone users all the information they need to find
and contact the hotel.
- Ensure website visitors always have a seamless experience
on smartphones.
- Showcase media – images, virtual tours, video – and let
mobile consumers easily explore hotels on their smartphones.
- Enable bookings through smartphones by linking directly to
a mobile booking engine.
- Promote special offers and motivate consumers to book.
- Manage using web-based media manager to make real-time
updates.
For
consumers browsing on a smartphone isn’t the same as browsing on a
computer –
screen sizes are smaller, devices browsers and platforms differ and
input
methods vary. That’s why the VPowered Mobile Hotel Website was created
with
advanced detection and display technology that ensures the user always
gets the
optimal experience for the device they’re using.
Experience the VPowered Mobile
Hotel Website by visiting
www.lancasterhouse.com.co
from a Smartphone.
“
Providing
hotels with technology to better merchandise their hotels online is our
focus.
Mobile is definitely a growing market space and hotels that invest in a
multi-media driven mobile website now will lead the pack. Our VPowered
Mobile
Hotel Website makes it easy for hotels to meet traveler demands on
mobile
devices before, during and after their stay," said Paolo Boni,
President and
CEO, VFM Leonardo.
Hotels
and hotel brands looking to add the new VPowered Mobile Hotel Website
can
learn
more here or
contact
VFM Leonardo. VBrochure
Ultra Premium customers can contact their Customer Success
Representative.
About
the VLabs Innovation Program
Accelerating innovation in hotel e-business. The
proliferation and velocity of
new technologies, channels, devices and demands from consumers make
online
hotel marketing more complex by the day. That’s why innovation and
implementation of new products and enhancements is so important to us.
Few
things in business are more exciting than fresh ideas from teams of
people with
the vision, expertise and determination to dream them up and get them
out to
the market. We’ve launched a program to help make this possible. It’s
called
VLabs.
VLabs is
an ideation center and test market for new products and services that
accelerate hotel e-business success. It’s comprised of young, sharp
people from
our business, technology and operations management functions who meet
regularly
to discuss and collaborate on features and ideas that will move VFM
Leonardo’s
product lines into the forefront of online visual merchandising, rich
media
display and syndication, sales conversion technologies and lead
generation for
hotel brands and properties.
About
VFM Leonardo
VFM Leonardo is a
technology and online media company for the global hospitality
industry. We
provide e-marketers at hotel brands, management companies and hotel
properties
with technology, sales conversion tools and a global travel media
network that
enables them to better visually merchandise their hotels to millions of
in-market travel shoppers monthly. Our core products, the VScape®
Digital Asset
Management System and VBrochure™ Online Merchandising System, leverage
the
VNetwork™ - the largest media syndication network in the industry. It
includes
all major search engines, Global Distribution Systems, online travel
agencies,
travel research and supplier websites, search portals, review, travel
editorial, local directories and major social media and video sharing
sites.
Taking advantage of VBrochure’s mobile and social media platforms,
hotels can
ensure that their rich visual presentations reach consumers on their
mobile
devices and through their social graphs. For more information about VFM
Leonardo,
visit http://www.vfmleonardo.com/.
Connect
with VFM Leonardo.
@VFMLeonardo
Facebook
Blog
_________________
[1] Google/OTX, Travelers Road to Decision,
2011
[2] Tealeaf ebooker: Understanding how Travel
Customers use the Web