social media engagement
Make a Goal of Curating Great Reviews for 2022
Larry and Adam Mogelonsky | January 26, 2022
By Larry and Adam Mogelonsky The long tail of the pandemic is what it is. Still in the throes of this ‘Great Reset’ as we slide in 2022, travelers’ booking behaviors are also resetting. And as guests change the ways in which they find accommodations, you can get ahead by focusing on this one key task. Specifically, as exemplified by the latest omicron variant, fears of the virus are still very much top of mind among large swaths of the world. People want to travel but brand trust is paramount. According to the linked study, this has led to hotel reviews now being considered as the third most important booking driver after location...
Ready-Made Social Media Marketing for the Holidays
Pipeline Social Media | December 15, 2021
By Maiya Wall / Pipeline Social Media Are you ready for the holidays? Better yet, is your holiday marketing ready? If your social media calendar is filled with only promotional and sales-driven messages, think again. Audiences are online ready to engage with your content, but they want more than promotional content. We understand the struggle that comes with finding the time to create engaging social media content, so we created 70+ ready-made social media graphics, captions, and stories that cover topics like Christmas, Ugly Sweater Day, New Year’s Day, MLK Day, the Big Game (you know the one 😉), Valentine’s Day, holiday quotes, Th...
Lodging Interactive Launches HoteLINK to Connect Hotel Information and Offers With One Link on Social Media
Lodging Interactive | October 11, 2021
Lodging Interactive, award-winning digital marketing, and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its HoteLINK service to connect social media audiences with hotel websites, offers, and destination content pages. “Properties can now share their unique HoteLINK everywhere and instantaneously connect their followers with property marketing and destination information, all with just one link,” said DJ Vallauri, Founder and CEO of Lodging Interactive. “HoteLINK is especially useful in Facebook posts and Instagram account bio’s, which limit link sharing to only one li...
How to Tailor Your Hotel’s Social Media Presence to Entice the Right Demographic
Julian Seepersaud | October 6, 2021
By Julian Seepersaud More people from more age demographics are using social media, especially when it comes to booking travel — but not everyone uses it the same way. Learn how your hotel can engage the right age group with the right content on social media. Social media has revolutionized the way people interact with each other and with companies. It has created an entirely new world for marketers, one where there are deeper, more organic relationships between consumers and brands. In this new world, it is not enough for a consumer to simply know about a brand — they need to know about that brand’s mission and culture,...
Lodging Interactive’s RFPAssist Generates SMERF Event Leads to Hotels
Lodging Interactive and Commingle:Engage | April 21, 2021
Lodging Interactive, a full-service digital marketing, social media engagement, and reputation management agency exclusively serving the hospitality industry, today announced that, RFPAssist, its lead generation service now delivers SMERF (Social, Military, Educational, Religious and Fraternal) event sales leads to hotel sales teams. Originally developed to capture wedding sales leads, the service has now been enhanced to capture opportunities in other SMERF markets. “Our RFPAssist event lead generation service has proven to be extremely effective in driving wedding and catering leads to our hotel clients, generating on average 50+ new w...
Lodging Interactive Helps 2 & 3 Star Properties Thrive Online With Affordable Website Solutions
Lodging Interactive | March 3, 2021
Award-winning digital marketing and social media engagement agency, Lodging Interactive, announced the continued expansion of its HotelSiteXPRESS custom website and digital marketing programs tailored to meet the unique needs of 2 and 3-star properties. HotelSiteXPRESS offers an affordable mix of digital marketing services on a low-cost, monthly subscription basis with no long-term contracts and a website ownership program. “Since 2001 we’ve helped hundreds of full-service luxury properties capture increasing levels of online market share through our various technology and service offerings. And now, for properties with limited bu...
Lodging Interactive Launches DiningClick – ADA Compliant Catering Menu Services to Replace PDFs
Lodging Interactive | February 8, 2021
PARSIPPANY, NJ - February 8, 2021 - Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of DiningClick an online menu management and publishing system for hotels and restaurants. DiningClick was developed to assist hotels and restaurants with their efforts to remain compliant with the various global website requirements for serving the visually impaired. “As the hospitality industry continues to invest heavily to ensure hotel and restaurant websites are fully ADA and EAA/EN 301549 compliant for the visually impaired, most ope...
Customer Service and Recovery via Social Media
Ana McFee | January 19, 2021
By Ana McFee More than half of the world’s population currently uses social media. People turn to the various platforms to connect with friends and businesses alike. They read stories that interest them, share news, and even investigate companies that they might be interested in buying from. Social media, in many ways, has become the world's watercooler. This is where customers go to discuss the issues that matter the most to them. In a world where customers control much of the early process of the buyer’s journey, including taking the initiative to uncover companies and product solutions that might help them solve their pain point...
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