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Leveraging their combined experience, the firms will drive innovation for the hospitality industry

ALPHARETTA, GA. — June 12, 2018 —The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue and profit optimization software, and ZS Associates (ZS), a global consulting firm are excited to announce their new partnership. The two firms will combine ZS’s strategies, methodologies and frameworks with Rainmaker’s powerful technologies and advanced science to drive innovation in hospitality revenue management.

“We are pleased to have ZS as a partner and know our joint knowledge of the industry will be a great benefit to our customers,” said Mike Cowles, CEO of The Rainmaker Group. “This partnership is a great way to showcase both of our areas of expertise and provide joint leadership and innovation to help advance the revenue optimization discipline as a whole.”

“By partnering with Rainmaker, ZS will be able to work with clients to implement revenue strategies on a more complete level than we can do alone, as well as allowing a broader group of hospitality companies access to ZS’s skills and staff,” said Glenn Hollister, principal at ZS. “We are particularly excited to work with Rainmaker’s experts to advance industry practices in areas such as total profit optimization and personalization beyond current practices.”

When it comes to revenue management, one of the biggest challenges—and missed opportunities—for most companies is personalization. The partnership will produce valuable research, based on a wealth of data from both ZS and Rainmaker, to help clients understand industry trends, adopt best practices and more. ZS and Rainmaker plan to explore processes and advanced analytics to maximize the effectiveness of personalization throughout the sales funnel.

The partnership will continue to evolve and bring new capabilities to help hospitality professionals enhance their insights, improve their revenue optimization and drive sustained growth for their companies.

About Rainmaker

Rainmaker is the hotel revenue management and profit optimization cloud. The company partners with hotels, resorts, and casinos to help them outperform their revenue and profit objectives. Rainmaker’s cloud-based solutions for transient and group pricing optimization, demand forecasting, business intelligence and market analysis are designed to help hoteliers streamline operations and revenue optimization processes, improve lead performance and drive guest bookings. Recognized as one of the top privately held companies in the United States, Rainmaker has been named to Inc. 5000’s ‘Fastest Growing Privately Held Companies’ for the last seven years and to the Atlanta Business Chronicle’s list of ‘100 Fastest Growing Companies in Atlanta.’ Rainmaker serves hospitality customers throughout the world from its corporate headquarters in Alpharetta, Ga. and from offices in Las Vegas, Singapore, and Dubai. To learn more about Rainmaker and its suite of hotel revenue management and profit optimization solutions, visit www.LetItRain.com.

Contact: Dana Glaze

dglaze@letitrain.com / 470-440-2041

About ZS

ZS is the world’s largest firm focused exclusively on helping companies improve overall performance and grow revenue and market share through end-to-end sales and marketing solutions—from customer insights and strategy to analytics, operations and technology. More than 5,500 ZS professionals in 22 offices worldwide draw on deep industry and domain expertise to deliver impact for clients across multiple industries. To learn more, visit www.zs.com or follow us on Twitter and LinkedIn.

Contact: Aaron Smith

aaron.smith@zs.com / 847-492-3199

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