ATLANTA (Sept. 6, 2018) — Woodbine Legacy Investments (WLI) launched a $20 million renovation on W Atlanta-Buckhead, a 12-story, 291-room full-service luxury hotel in Atlanta's affluent Buckhead neighborhood. The renovation began in May 2018 and will be complete in late December 2018, just weeks before the city hosts Super Bowl LIII.
"When this hotel debuted as part of the W Hotels portfolio in 2008, it quickly became a hotspot for locals and visitors alike and has remained that way for the past decade. That said, when Woodbine purchased the property in 2017, we knew it needed a reboot to restore its shine,” said Dupree Scovell, managing partner and chief investment officer for Woodbine. “This renovation is definitely more than a makeover—it will reinstate the edgy and artful experience guests expect from the W brand, especially with Buckhead as the backdrop.”
W Atlanta-Buckhead General Manager Robert Woolridge added, “Our renovated hotel will feature a bold new design that will appeal to our guests, all of whom are drawn to the chic-meets-rebel style of our luxury destination. This overhaul will ultimately make our address—the hottest address in Buckhead—even hotter.”
The hotel’s 11,000 square feet of flexible indoor/outdoor meeting and event space will receive new furnishings, paint, carpeting, lighting and artwork, along with enhanced spaces for breakout sessions and pre- and post-function events and activities. The fitness center, where guests can enjoy views of the city, will also get a new artful look. Additionally, Woodbine is upgrading all internet cables for faster connectivity throughout the hotel.
All guest accommodations—which include 286 guest rooms plus 4 WOW Suites and one EWOW Suite are being transformed to create a space that’s inspiring and comfortable.
W Atlanta-Buckhead’s award-winning rooftop bar, Whiskey Blue is also being transformed. The update is evolving and upgrading this longtime hotspot, which opened to much fanfare 10 years ago and quickly became one of city’s most popular places to see and be seen.
“We’re extremely excited to reintroduce the renovated Whiskey Blue to the city of Atlanta,” said Scott Gerber, principal and CEO of Gerber Group. “We’ve aspired to create an exceptional experience for our guests through every detail, from our design to our renowned beverage program.”
A second phase of renovation will commence in 2019, which will focus on the hotel’s restaurant, Cook Hall.
W Atlanta-Buckhead is tucked into the well-known and beloved Buckhead neighborhood, which boasts a 13-million-square-foot mixed-use district with a lineup of best-in-class retail, high-end residential, office, entertainment and lifestyle amenities and more. To learn more, visit www.watlantabuckhead.com.