Digital Marketing Firm Celebrates Two Decades of Success in August
Vizergy, the hospitality industry’s leading digital marketing and technology company celebrates it’s 20th anniversary while enjoying record growth and revenues. The company, originally branded as Secure-Res, started in 1998 with a goal of helping hotels and resorts solve a common problem: understanding how to capture customers and generate revenue in the early years of the Internet.
“Our founder Joe Hyman really was a bit of a visionary in our space. He developed a piece of software that allowed consumers to make online reservations before platforms like Travelocity and Expedia were household names. This booking engine was a cloud-based solution that hotels licensed for a monthly fee rather than the standard percentage model and the market loved it. Joe and Secure-Res quickly had thousands of customers, many of whom are with us today,” says Robert Arnold, Vizergy’s President.
In the late 1990’s, most of these types of software applications were downloaded on location-based servers and connected through an Application Service Provider (ASP). Vizergy’s booking engine has undergone a number of transformations over the years and is now a fully functional cloud-based tool recognized by hoteliers as a reliable and secure revenue generation tool.
Today, Vizergy serves more than 1400 clients in more than 20 countries. Working with internationally recognized brands such as Hard Rock International, Marriott, Hyatt and the Melting Pot, Vizergy enjoys a strong reputation for creativity, service, technology platforms and execution. That reputation earns them engagements with several of the country’s top independent hotels.
The company, with a team of more than 70, offers a full suite of digital marketing solutions including website design, search engine optimization, media planning and buying and database leveraged marketing. The centerpiece of its portfolio is the Vizergy Marketing System (VMS), a complete cloud-based toolkit allowing client to manage their own content, deploy media strategies and measure their results, in real time. Recently, the VMS added TargetingHub™, a data marketing platform that allows hotels to use existing customer databases to pinpoint, engage and capture past guests and find new guests using online media, social platforms and email.
Joe Hyman, the company’s CEO says “our goal has always been to be the best at what we do. We are specialist in hospitality marketing. Our tools are built for hospitality marketers. We know how travel buyers shop and what it takes to win in this highly competitive space.”
Over the years, Vizergy has been named to the Inc Magazine 500/5000 Fastest Growing Companies twice. Additionally, Vizergy’s been honored with hundreds of awards, co-authored several publications and developed a secondary certification program (Certified Hospitality Digital Marketer), with the Hotel Sales and Marketing Association International. In 2017, Vizergy was recognized by CIO Magazine as one of the Top 10 Digital Platforms.
Asked what’s next for Vizergy, Hyman says “Innovation. We are always listening to our customers. We work hard to understand their challenges and what they need to achieve and move our business to those opportunities. The development of TargetingHub is a great example of that. We heard, loud and clear, that marketers wanted to make big data easy to manage. We built a platform that solved that problem and makes our clients money at the same time. This kind of thinking has kept Vizergy relevant from our earliest days and will carry us into the future.”
To commemorate the anniversary, the company has planned a celebration this month with staff members, friends and family. Additionally, there will be several events throughout the remainder of the year to honor clients, long time partners and team members.