Two Roads Hospitality to Debut Bell Works Hotel as Part of Destination Hotels Collection

/Two Roads Hospitality to Debut Bell Works Hotel as Part of Destination Hotels Collection

Two Roads Hospitality to Debut Bell Works Hotel as Part of Destination Hotels Collection

|2018-09-06T13:17:38-04:00September 6th, 2018|

DENVER, CO. – September 6, 2018 – International boutique and lifestyle company Two Roads Hospitality today announced the debut of a new Destination Hotels property opening in Bell Works, located in Holmdel, New Jersey’s largest “Metroburb.” The hospitality brand will debut an extensive conference center and reception ballroom in Fall 2018, with a hotel launch to follow.

Steeped in history, Bell Works is located in the former Bell Labs research building, a vast, 2-million-square-foot development originally designed in the 1960s by world-renowned modernist architect Eero Saarinen. Listed on the National Register of Historic Places, Bell Labs was the site of groundbreaking advancements in science and technology, revered for its role in spurring the development of some of the world’s foremost inventions and research concepts, and a total of eight Nobel Prize winners worked within the building throughout four decades. This storied 20th-century hub of innovation has been reimagined into Bell Works by Somerset Development, which is transforming the Metroburb into a multi-faceted, sustainable New Urbanism community. The adaptive re-use development, estimated to cost around $200 million, includes retail components and other community services in the form of a town center, in addition to housing a Destination Hotel, marking the brand’s return to the state of New Jersey.

“Bell Works is one of the most pioneering developments of today, reinvigorating the economy and elevating the landscape of one of New Jersey’s fastest growing regions,” said Jamie Sabatier, CEO of Two Roads Hospitality. “The new Destination property will be an amalgamation of both historic architectural elements and modern amenities, and is designed as a central gathering place for the entire community.”

Breaking ground later this summer, the property will be housed on the sixth floor and will feature 186 oversized guest rooms, including entertaining suites, a signature restaurant, a 13,000-square-foot rooftop bar, luxury spa, and game room. Bell Works will also house extensive conference and event facilities with 40,000 square feet of meeting space, including an auditorium featuring a historically-preserved, original design with seating for 300 guests; an array of dedicated function spaces that can accommodate both large-scale social celebrations and intimate meetings; a kosher kitchen; and an atrium space available for public and private events. Additional design elements will include three restored atriums located throughout the hotel, one of which will house the striking hotel lobby.

“We envisioned Bell Works as a microcosm of innovation, where the community can connect and collaborate within an epicenter of business, dining, and culture,” says Ralph Zucker, President of Somerset Development. “We are proud to have brought a former hallmark of advancement back to life, reinventing the historic Bell Labs as Bell Works.”

For more information about Bell Works and Destination Hotels, please visit

About Destination Hotels

Destination Hotels is a collection of more than 40 upscale and luxury independent hotels, resorts and residences across North America. Each property is intentionally diverse and true to its location, transcending status quo in fresh, authentic and unforgettable ways. Serving as both the explorer and the guide, Destination ensures a sense of genuine belonging and the chance to encounter life-enhancing discoveries. The award-winning portfolio features 19 renowned golf courses, 18 indigenous spas, and 112 exceptional food and beverage options including bars, restaurants, cafes, and rooftops. Destination Hotels captures the unique essence of each location through authentic experiences, immersive programming and genuine service. For more information, visit Follow us on Instagram: @destinationhotels and Twitter: @Destination. Like us on Facebook: DestinationHotels.

About Two Roads Hospitality

Created in September 2016, Two Roads Hospitality is an international lifestyle company encompassing an unrivaled collection of distinctive properties, passionate people, and remarkable experiences around the globe.  The company is named for the recently-merged Commune and Destination Hotels, bringing together over 40 years of combined expertise exclusively dedicated to the boutique and lifestyle space.  Comprised of Joie de Vivre Hotels, Thompson Hotels, Destination Hotels, tommie and Alila Hotels & Resorts, the company is the leading operator of independent hotels with more than 85 properties in eight countries and growing, also boasting an extensive roster of award-winning restaurants and bars, stunning vacation residences, world-class golf courses, and indigenous spa and wellness offerings.  For more information on Two Roads Hospitality, visit, follow us on Twitter @TwoRoadsHotels, or like us on Facebook

Contact: Amanda Schinder

516 318 1318

About Somerset Development

Somerset Development is a leading real estate developer focusing on large-scale transit oriented and brownfield redevelopment projects headquartered in New Jersey, led by a team of principals with more than 40 years of development experience. The company has positioned itself as one of the region’s foremost real estate firms specializing in innovative mixed use and adaptive reuse projects, including the planning and development of Traditional Neighborhood Design communities that evoke a strong sense of place and reflect a distinctive character. With several high profile, large-scale redevelopment and development projects under construction or in the planning stages, Somerset has earned a quality reputation for its unwavering commitment to excellence through responsible development practices. For more information on Somerset Development, contact the company by calling (732) 367-2828 or via the company’s website at For Retail Leasing, contact Sabre Real Estate Group at (201) 509-4026 or [email protected].

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