CARMEL VALLEY, CALIF. (June 27, 2018) – Carmel Valley Ranch has appointed Kara Adamson as Director of Sales of the award-winning resort situated on 500 acres in the foothills of the Santa Lucia Mountains along California’s Central Coast. Adamson brings vast hospitality knowledge and leadership to her new position through years of high-level sales experience with luxury resorts in Napa Valley and beyond. Adamson will focus on creating leisure and group business growth opportunities for the bucolic resort playground, which is known for playful outdoor adventures including beekeeping, a culinary program and Ranch artisans that celebrate the landscape, world-class golf and more.
“I am excited to begin my journey at Carmel Valley Ranch, which offers unlimited potential as one of the country’s best-kept resort secrets,” said Adamson. “With the passionate team at The Ranch and its awe-inspiring natural backdrop, I look forward to doing my part to elevate the profile of this fun destination that embraces the idea of play.”
Prior to joining Carmel Valley Ranch, Adamson served as Director of Sales & Marketing at Las Alcobas, which opened in 2016 in Napa Valley, Calif. As the first member of the pre-opening team, she devised and executed strategic plans critical to the success and positive brand image of the hot new property. Her previous experience includes serving as Director of Sales & Marketing for more than 14 years at Auberge du Soleil where she continued to deliver impressive sales growth while cutting operating expenses exponentially and played an instrumental role in the iconic Napa Valley resort achieving a Forbes Five-Star rating.
Adamson attended the California Culinary Academy in San Francisco where she graduated magna cum laude with an Associate of Occupational Studies in Culinary Arts. In her free time, Adamson enjoys cooking, working in the garden and volunteering in her local community.