Cottage Grove, Minn.- As part of its ongoing commitment to education and training, TRACK Hospitality Software and are pleased to announce their next sponsored quarterly webinar with Doug Kennedy, the lodging industry’s most experienced sales and guest service trainer. The webinar “Tracking And Following Up On Voice Inquiries Is Key To Increasing Direct Voice Reservations Booking” will take place at 11:00 am CST on March 13th, 2018. To register click here.

This is a wonderful learning opportunity for managers at hotels, resorts and vacation rental companies to learn how they should be tracking voice inquiries and also training their sales agents to use proactive follow-up with those callers who are still not ready to book. Doug will cover his recommended best practices that your agents can use to send personalized emails to continue the dialogue after the call, as well as techniques for proactive follow-up a few days later. Doug will also review the key metrics for tracking phone activity and sales metrics.

KTN President Doug Kennedy is the lodging industry’s leading expert in reservations sales, having conducted training for top tier companies across all market segments for over two decades. His hotel clients have ranged from five star hotels such as large as The Venetian Las Vegas (7,000+ rooms) to small luxury inns such as the Castle Hill Inn Newport, RI (35 rooms). He has extensive experience in training non-traditional segments such as all-inclusive resorts, historic inns, ski lodges, and vacation rental companies. Over the years he has conducted corporate sponsored training for most of the major hotel brands.

“We know that a major focus for most lodging companies in 2018 is driving more direct bookings. This is something we see not only with our Distribution Solutions ( business listings, Top Lists, Travel Blog), but with our Digital Marketing Solutions (PPC, SEO, Website Design/Development, Email Marketing, Cart Abandonment) and Technology Solutions (TRACK Guest Communication Cloud) as well,” said Ryan Bailey, CEO. “Doug’s first webinar of 2018 addresses this focus, and offers some guidance in ways to increase direct bookings, specifically through the voice channel.”

“Besides engaging me to conduct the regularly scheduled private webinars throughout the year exclusively for their clients, it’s very generous of ResortsandLodges to also partner with me in presenting these free webinars, open to help our entire industry move ahead,” said Kennedy about this unique opportunity. “I truly hope to provide everyone with some tangible action steps for increasing direct bookings through the voice channel in 2018 during this webinar.”

Kennedy’s monthly hotel sales and guest service training articles inspire readers worldwide. Kennedy Training Network is our marketing alliance partner, and we are pleased to provide this 2017 webinar series as a value added feature for our clients, prospects and the industry at large.

In January 2017 TRACK kicked off a new Webinar Series for Managers and Agents to help businesses get the most out of this enterprise software. These weekly discussions center around new product releases, as well as helping managers and agents unlock the power of TRACK’s CRM.