Advice

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Women in C-Suite: Navigating Invisible Obstacles

Juliette Boone | December 5, 2019

By: Juliette Boone, Boulder “Rather than a glass ceiling, many female executives are forced to navigate an invisible obstacle course of workplace and professional barriers to advance in the industry.” In 2013, some colleagues and I published a research study in the Cornell Hospitality Quarterly concerning the lack of advancement of women into the C-Suite in the hospitality industry. Our work was borne out of a curiosity about the reported career obstacles that modern female executives faced. In the present era of “Me Too,” it seems appropriate to revisit that research to shine a light again upon the issues that might hold women ...

How Corporate Meetings Can Be Comfortable and Stylish

Kacey Bradley | November 5, 2019

By Kacey Bradley Gone are the days where a meeting space featured a table and a set of chairs. Modern companies are looking for ways to offer comfort to employees in a way that is both stylish and functional. The five ideas below can create happy workers more prone to feeling creative and inspired. Whether you want employees to feel at home or able to focus, choose a meeting space style that's conducive to your desired outcome. 1. Aromatic Room Accents Smell is one of the strongest human senses, with smell receptors in the nose that communicate to the same part of the brain where memories are stored. A unique piece of décor paire...

Give Recognition Where It’s Due

Shep Hyken | October 31, 2019

By Shep Hyken There are some pretty important people in your organization, and I bet many of them don’t know just how important they are. Most likely, they aren’t getting the recognition they deserve. I was talking about this concept with my friend, Kent Higginbotham, and he shared a perfect example of this. Kent was in the Navy, and we affectionally nicknamed him “Admiral.” While in the Navy, Kent flew helicopters. Kent mentioned that most people think the pilot and co-pilot are the most important jobs on a helicopter. No doubt, without these two—or at least one of them—the helicopter can’t take off and land. However, Ken...

Why Aren’t Hotels Referring Friends

Larry Mogelonsky | September 11, 2019

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Common to modern apps as an incentivization tool for gathering new users, hotels should start to think of ways that they can drum up new business by prompting happy customers to refer their properties to other guests, either through digital or other ‘low tech’ methods. First, though, it’s important to note why these peer-to-peer systems work so well, particularly when deployed in a way that’s convenient for guests – that is, via email or mobile. Via a system of credit reward, you subtly encourage a user to be a brand advocate within his or her social group while also motiv...

Up Closer and More Personal

Roger Wolkoff | August 21, 2019

By Roger Wolkoff I walk into the newest branch of my credit union, and I am immediately drawn to the design. Lots of open space, thick wood beams surrounded by steel, and lots of light thanks to the plethora of glass. Stunning only begins to describe how it looks. Intimate describes how it feels. As I approach the teller area, it becomes apparent that there is something different about this space. There is no wall separating tellers from customers. Camille stands in front of her station with a welcoming smile. She extends her hand to greet me and guides me to the table that juts out from the side of her station. I stand at a 90-degree a...

Why Google Ratings Might Just Be Your Hotel’s Most Important Quality Metric

Daniel E. Craig | June 27, 2019

By Daniel E. Craig, Founder, Reknown Move over, TripAdvisor — there’s a new sheriff in town. Over the past couple of years, Google has revamped its review product, increased review volume exponentially, and made Google ratings more prominent in search, maps and hotel listings. As a result, Google ratings may have emerged as the most important measure of quality for hotels. Here’s why. In Search, Google Reigns Supreme Google’s role as chief gatekeeper to online travel planning difficult to dispute, but does it hold a monopoly on search? While company officials bristle at the suggestion, others aren’t so convinced. “Goo...

Three Reasons Why Training in Hospitality Matters

Jochen de Peuter | June 26, 2019

How two consecutive audits as "mystery shopper" for a hotel company unveiled striking differences in staff performance... and the need to focus on training. By Jochen de Peuter Recently I was assigned to perform quality audits “mystery shopping” for a hotel company. What struck me was how within one company, standards could be exactly similar, yet at the same time very different. If the similarities were mainly in the look and feel of the experience, the differences mainly came from how the staff performed at actually delivering that experience. The need for training in hospitality Research show numerous advantages to invest in ...

Airbnb, Expedia, Google: 4 Lessons the Hotel Industry Can Learn From The Digital Giants

Meng-Mei Maggie Chen | June 24, 2019

By Meng-Mei Maggie Chen 2017 marked the 10th anniversary of Airbnb's creation and the digital giant celebrated its rapid expansion by releasing its strategy roadmap aptly dubbed "Airbnb For Everyone" with a slew of new types of accommodation topping their original offer. Among the new products unveiled were: New property types – Vacation Home, Unique, B&B, and Boutiques: these come in addition to the existing Entire Home, Private Room, and Shared Space filter options. New property tiers – Airbnb Plus and Beyond by Airbnb: the Airbnb Plus badge showcasing houses with more than 100 reviews and at least a 4.8 points r...

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