Learn from Industry Experts on How to Make the Booking Process Easier for Guests and Increase Direct Bookings for Your Hotel
Brewer Digital Marketing, a leading provider of innovative hotel software tools that serves more than 10,000 hotels worldwide, announced today its sponsorship of Direct Booking Summit, which will be hosted in The Westin New York at Times Square on September 27 and 28. The summit is the largest of its kind attracting hundreds of hotel decision-makers and industry influencers who come together with one goal in mind – increasing direct bookings.
Along with the event sponsorship, Brewer Digital Marketing’s CEO, Brad Brewer, and Vice President of Sales, Bob Kippola, are scheduled to speak on Day 1 at 11:10 a.m. Brewer and Kippola will cover a topic on Customer Insights and Analytics. Their session will address:
- Consolidate and optimize your customer data
- How to analyze your data and derive actionable objectives
- Improve customer trust and transparency in a tightly-regulated environment
“We are thrilled to host Brad Brewer, Bob Kippola and other inspiring speakers at this year’s Summit,” said Anastasia Reshetnikova, Global Events Director for the Americas, Direct Booking Summit. “These speakers are leaders in their fields and will share their collective wisdom on everything from negotiating with OTAs to digital marketing tips, and everything in between. This year’s line-up is a hand-picked selection of carefully curated content, all delivered with empowering the hotelier in mind.”
ABOUT THE SPEAKERS:
Brad Brewer Brad founded Brewer Digital Marketing to help hotel companies shift bookings from expensive OTA channels to their under-used web assets.
Recognized as the thought-leader in semantic search for hotels, Brad continually evangelizes the need for hospitality companies to understand the value of structured data. With over 15 years of experience, he is a trusted advisor to many of the world’s leading hotel companies.
Bob Kippola Bob has 25+ years of helping hospitality customers drive revenue using the latest technology via a consultative sales approach. From the earliest days of automated hotel technology, he has always been respected for helping customers adopt the newest ROI producing products and services.