Fuel COO to weigh in on budget considerations during discussion on how hoteliers can optimize their return on investment in direct booking strategies

Myrtle Beach, SC – October 8, 2019 – Fuel, the premier provider of hotel marketing software and digital agency services for the hospitality sector, has announced that Stuart Butler, the company’s COO, will serve as an expert panelist at the Triptease Direct Booking Summit, scheduled for October 22-23 at the Loews Miami Beach Hotel. The two-day summit, which is one of four global events, brings hoteliers together to strategize, network and drive the direct booking movement forward. The agenda comprises keynotes, debates and workshops, as well as opportunities to network with leaders from across the hospitality industry worldwide.

Butler is one of three panelists selected by Triptease to lead a panel entitled, “Building Blocks of a Successful Direct Booking Budget,” scheduled for Tuesday October 22, 2019 at 10:30 a.m. The panel will include an interactive building blocks exercise, in which the speakers will construct their ideal budget. They will also share their expertise on which mistakes hoteliers are making when investing in innovation; why going back to basics could be the most efficient way to optimize return on investment; and the areas hotels need to invest in now to prepare for future challenges.

“I am honored to be a part of this highly focused panel that is designed to help hoteliers understand the importance of direct bookings to their bottom line, as well as how to budget for

improvement in those critical initiatives,” said Butler. “I think most hoteliers understand why they need to make the promotion of direct bookings a priority, but they don’t know how and where they should be spending money toward that effort to make a positive impact. I look forward to sharing my experience and that of our hotel clients who have been successful in moving the needle in their favor.”

Butler is a frequent industry keynote speaker, as well as a co-host on HSMAI’s This Week in Hospitality Digital Marketing show. He has also published more than 100 episodes of the industry’s #1 weekly marketing podcast – The Fuel Hotel Marketing Podcast. On this popular podcast, Stuart and his team of “Fueligans” discuss industry trends and provide tangible marketing advice, including direct booking strategies.

For additional information on maximizing direct bookings for your property, please click here or to learn more about Fuel’s advanced suite of hospitality solutions, please visit fueltravel.com.