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Worldwide Growth Continues to Accelerate, as Local Measure Adds Development and Service Team for the Middle East

Dubai and New York – 16 February 2017: Local Measure, the leading location-based social platform for hotels and the tourism industry, has opened an office in Dubai and appointed Dan Cross as Head of Middle East.

With existing offices in Sydney, Singapore, London, and Miami, the expansion signifies the importance of the MEA tourism market for this relatively young Australian company. Local Measure recently raised $3.4M USD to help scale its business, and has won numerous accolades including the Phocuswright innovator of the year award.

The company’s clients include Dubai Tourism. Dubai Mall, Jumeirah Hotels and Accor Hotels.

Local Measure’s VP for EMEA, Matt West, said, "Understanding customer preferences is fundamental to delivering the personalised experience that drives real loyalty and results in outstanding reviews. As the UAE continues to invest in class leading hospitality and entertainment destinations, we are excited by the opportunity to provide the data and insights required to help our customers deliver exceptional experiences to every guest. We welcome Dan to the team"

Dan Cross, a UK native, has been based in Dubai for the last nine years, at the forefront of the digital hospitality industry, including as TripAdvisor Territory Manager. During this time, he has worked for other industry leaders such as Agoda, and most recently served as a General Manager for the marketing agency, Nexa. Working with a diverse range of customers, including international hotel chains and tourism boards, he brings deep insight and experience in reputation management and digital strategy across the MEA region.

Cross said, “The Local Measure platform is incredibly powerful in helping our clients enhance in-house guest experiences. While there is tremendous emphasis on pre-stay marketing and post-stay review analysis, the experience of guests during their stay is an area of tremendous growth and profitability potential for hotels and other hospitality companies. I’m delighted to join Local Measure at this exciting and promising moment in the company’s growth.”

Headquartered in Australia, Local Measure has proprietary technology that allows brands and businesses to to deliver exceptional service to their customers, engage with them in real-time to resolve service issues and acquire the rights to use user-generated content.

About Local Measure

Local Measure is the leading customer intelligence platform in the tourism and hospitality sectors. Local Measure’s clients include many of the world’s largest tourism and hospitality brands. The company merges local content, social media and mobile technology, to provide customers with live access to operationalize customer data, rich content and analytics at a local level. For more information about Local Measure, visit our website and follow us on Instagram and Facebook

Contact: Michael Frenkel, MFC PR / (201) 317-7035

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