Sydney – 19 June 2017: Local Measure, the leading location-based social intelligence platform has hired Christian Oswald as Vice President Channel Business Development. Oswald will be based in Phoenix, and manage channel partnerships to expand the company’s reach and services for its hospitality, sports, entertainment and retail customers around the world.

Oswald’s new role will deepen relationships with Local Measure’s channel partners in the Americas and Europe, supporting its social intelligence platform which helps companies in hospitality and other verticals better understand their customers, provide heightened service, and better connect them with unique local experiences.

Local Measure’s CEO and Founder, Jonathan Barouch, said, “Local Measure’s integrations with products like Cisco Spark and Meraki have been a game-changing solution for our clients. We are very excited to welcome Christian, as we further expand the relationship with our technology and channel partners.”

“Christian brings unmatched strength and experience in transformational thinking. As Local Measure continues to focus on its global routes to market, we require professionals who understand the value of real-time connectivity, and how to apply that for the expansion of our business. We look forward to his great success.”

Reporting to Peter Hughes, VP Strategic Alliances – Oswald will be tasked with managing Local Measure’s growing channel partners in the Northern Hemisphere.

Oswald joins Local Measure from his previous position at Cisco as Americas Customer Experience Lead, Digital Transformation Group. Oswald and his team helped to refine the broad potential of Experiential conversations in driving large projects spanning Healthcare, Retail, Hospitality, Sports & Entertainment and Financial Services customers. A team leader and innovator, Oswald has earned respect from his team, peers, partners and customers by driving holistic results which appeal to both IT and LOB decision makers.

Oswald said, “This is an exciting time to join Local Measure. The intersection between social, mobile and customer experience is driving huge innovation and Local Measure is strategically positioned to help deliver deep customer engagement for businesses in hospitality, retail, entertainment and beyond.”

Headquartered in Australia, with offices in Singapore, Dubai, London, Miami and Los Angeles, Local Measure has proprietary technology that allows brands and businesses to deliver exceptional service to their customers, engage with them in real-time and build out rich customer profiles on their preferences.