Total $0.00


Click to hear Professor Chekitan S. Dev's interview with KCBS Radio San Francisco, a CBS affiliate, on the new Hilton brand Tru targeting Millennials.

About Chekitan Dev

Professor Chekitan Dev teaches marketing and branding at Cornell University's School of Hotel Administration. Winner of several teaching and research awards, he has published over one hundred papers in leading journals including the Harvard Business Review, Journal of Marketing, Cornell Hospitality Quarterly, and is the author of Hospitality Branding (Cornell University Press, 2012). In 2002 he received the John Wiley and Sons Award for lifetime contribution to hospitality and tourism research, and in 2010 he was selected as one of the "Top 25 Most Extraordinary Minds in Hospitality, Travel and Tourism Sales and Marketing" by HSMAI. He has served business, government, advisory and private equity clients in over 40 countries on 6 continents as a consultant, keynote speaker, workshop facilitator, and expert witness.

Contact: Chekitan Dev / 607.255.9780

Related News

IDeaS Founder Dr. Ravi Mehrotra Joins the Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship Advisory Board at Cornell University’s S.C. Johnson College of Business, Hotel School

Cornell Hospitality Research Shares Index and Analysis on Hotel Brand Reputation in U.S. and Canada

What Do Hotel Guests Really Want? Anticipated Versus Actual Use of Amenities

Robots: Hotel Customers Like Them (Mostly)!

IDeaS Announces 2017 Cornell Revenue Management Scholarship Recipients

Cornell Presents the 2017 Center for Hospitality Research Sustainability Roundtable Summary

Hospitality Sweet

The 2017 Cornell/ICHRIE Howard B. Meek Award Presented to Dr. Fred DeMicco

Cornell CHR Report Asks: "Do Property Characteristics or Cash Flow Drive Hotel Real Estate Value? The Answer Is Yes”

Cornell Research on Hotel Brand Standards: How to Pick the Right Amenities for Your Property

Cornell Study on Labor Law: When Rules Are Made to Be Broken: The Case of Sexual Harassment Law

Cornell Study Highlights Diversification Benefits of REIT Stock Investments

Roundtable Focuses on High-Tech Adoption in Hospitality Industry

Aimed to Help Hotels Reduce Restaurant Food Waste, Cornell Offers New Tool, FRESH: A Food-service Sustainability Rating

Hospitality Money Managers Should Avoid Short-term Trading According to New Cornell Study

Cornell Tool Allows Restaurants to Evaluate Early Bird & Night Owl Menu Specials Effectiveness

Improved Hotel Sustainability Benchmarks Outlined by Cornell Study

Changing Regulations Dominate Cornell Human Resources Roundtable

Cornell Hospitality Business Plan Competition Ends with First-ever Tie

Cornell Offers Spreadsheet to Generate Optimum Restaurant Seating

All News »

Please login or register to post a comment.