Radio Interview with Cornell's Professor Chekitan S. Dev on Hilton's New Tru Brand Targeting Millennials
January 26, 2016 4:30pm
Click to hear Professor Chekitan S. Dev's interview with KCBS Radio San Francisco, a CBS affiliate, on the new Hilton brand Tru targeting Millennials.
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Professor Chekitan Dev teaches marketing and branding at Cornell University's School of Hotel Administration. Winner of several teaching and research awards, he has published over one hundred papers in leading journals including the Harvard Business Review, Journal of Marketing, Cornell Hospitality Quarterly, and is the author of Hospitality Branding (Cornell University Press, 2012). In 2002 he received the John Wiley and Sons Award for lifetime contribution to hospitality and tourism research, and in 2010 he was selected as one of the "Top 25 Most Extraordinary Minds in Hospitality, Travel and Tourism Sales and Marketing" by HSMAI. He has served business, government, advisory and private equity clients in over 40 countries on 6 continents as a consultant, keynote speaker, workshop facilitator, and expert witness.
Contact: Chekitan Dev
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