Marketing agency focused exclusively on complex B2B initiatives for the travel and hospitality technology industry continues to expand roster of top-tier clients and strategic partnerships
TORONTO, ON (February 15, 2017) – Leading B2B travel and hospitality technology marketing agency Puzzle Partner announced today that it has been named agency of record (AOR) for hospitalityPulse, the innovative hotel technology company based in Santa Cruz, California. Puzzle Partner will support hospitalityPulse through strategic and tactical marketing initiatives, including messaging, communications, public relations, and content development.
After a thorough search, hospitalityPulse selected Puzzle Partner based on the firm’s industry focus and success in working with such notable travel technology brands as StayNTouch, TripCraft, NAVIS, Groupize, and Umapped. “You need a company at your side that not only understands our industry but also has a firm footing in the underlying technology,” explains Pierre Boettner, CEO of hospitalityPulse. “It is clear that Puzzle Partner ‘gets the industry’ and how hoteliers think, and is in the unique position to help take our business to the next level. It was also critical for us to identify an agency that understood the complex B2B sales cycle to attract, engage, nurture and deliver qualified leads. The partnership with Puzzle Partner is off to a strong start, and I am confident that their expertise will help ensure that there's no limit for the future of our company."
Founded in 2013, hospitalityPulse is a visionary solution, designed and engineered by hospitality technologists to solve one of the most complex and multi-dimensional problems plaguing hoteliers and their guests. The patent-pending solution ensures optimal room assignment at all times to all guests, and specifically those most valuable to the chain, the brand and hotel management, driving guest loyalty and spend. Too often the issue of incorrect room allocation has a detrimental impact on the hotel and its brand. hospitalityPulse understands that these errors occur from the booking process through the fulfillment process. The challenges of improper room assignment, when faced with direct, OTA and 3rd party booking channels, increases exponentially.
“hospitalityPulse is an industry pioneer, with a forward-thinking leadership team that has a great deal of experience within the hotel technology space,” said Puzzle Partner President Alan Young. “Pierre and his team are taking on a very definite problem that hoteliers face every day. Their focus and passion for fixing this costly and disruptive issue using sophisticated algorithms and machine learning keep everyone pointed in the right direction. We are honored to be able to contribute to their evolution and further solidify their market leadership position.”
This announcement comes on the heels of several other new business wins for Puzzle Partner, who continues to expand its roster of top-tier clients and strategic partnerships including the unrivaled provider of travel, tourism and hospitality market research Phocuswright.
For more information about Puzzle Partner, visit puzzlepartner.co.