HEBS Digital’s second installment in 2018 of the HEBStrategy—our whitepaper series covering the latest news and trends in hotel digital marketing and technology—is now available for download! The HEBStrategy Q2 takes a look at the full Google Ecosystem and offers strategies for hoteliers to reach potential guests throughout the travel planning journey.
Download the HEBStrategy Q2 2018 whitepaper to learn about:
- What’s Trending: Get familiar with Progressive Web Apps (PWA), stay up-to-date with the latest Google My Business updates, learn about voice search optimization, and more.
- From the Design Studio: Discover examples of effective design across the Google Ecosystem, from standout GDN banners to straightforward Gmail Ads.
- Metrics that Matter: How do you benchmark success with Google products? Take a data-driven approach to Google Hotel Ads, Google AMP, and more.
- A Look Outside the Industry: Be inspired by successful initiatives outside the hospitality industry, including eBay’s use of Google AMP and a GDN campaign by Time magazine.
- Plus other valuable insider information, including a recap of last quarter, creative concepts from the HEBS Idea Shop, and more.
Gain access to these insights when you download the Q2 2018 HEBStrategy whitepaper today.