hotel digital marketing
Top 5 Things You Need to Know Now in Hotel Digital Marketing: November Edition
Margaret Mastrogiacomo | November 16, 2020
By Margaret Mastrogiacomo With Cyber Monday and 2021 around the corner, it’s important to keep a pulse on the evolving digital landscape to elevate your digital strategy and maximize revenue. This month, Microsoft Ads makes promotion extensions available in time for the holidays, leverage CRM to drive ancillary revenue, and Facebook adds new shopping audiences. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing. 1. Search: Microsoft Advertising rolls out promotion extensions. Promotion extensions are now available for Microsoft Advertising accounts in the U.S. These are ...
Top 5 Things You Need to Know Now in Hotel Digital Marketing: August Edition
Margaret Mastrogiacomo | August 18, 2020
By Margaret Mastrogiacomo As Q3 comes to an end and hoteliers prepare their Q4 digital strategy, it’s important to keep a pulse on the evolving digital landscape to make a greater impact on performance. This month, Google Search added flight and hotel features around COVID-19, Instagram launched Reels, and breaking the rules of typography becomes a budding design trend. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing. 1. Search: Google search adds flight and hotel features around COVID-19. After a few weeks of testing, Google has officially launched new flight search ...
Top 5 Things You Need to Know Now in Hotel Digital Marketing: July Edition
Margaret Mastrogiacomo | July 15, 2020
By Margaret Mastrogiacomo As hoteliers plan their Q3 marketing strategy, it’s important to keep a pulse on the evolving digital landscape to make a greater impact on performance. This month, Google announced updates to Google Image results, Twitter tests audio tweets, and CTV ads rise in popularity. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing. 1. Search: Google Image tests add more facts about images with the Knowledge Graph. Google announced it has launched a new feature within Google Image search on mobile to show quick facts about each image in search results. ...
Top 5 Things You Need to Know Now in Hotel Digital Marketing: May Edition
Margaret Mastrogiacomo | May 19, 2020
By Margaret Mastrogiacomo As we prepare for the rebound in travel demand, it’s important to keep a pulse on the latest digital innovations you can leverage across channels to make a greater impact on performance. This month, Google rolled out a major core algorithm update, LinkedIn added new company targeting capabilities, and TV streaming ads rose in popularity. From SEO to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing. 1. SEO: Google rolls out May 2020 core algorithm update. On May 4th, Google began rolling out the May 2020 core update, which is reported to be a larger, broade...
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: February Edition
HEBS | February 21, 2019
By Margaret Mastrogiacomo, EVP Strategy This month, the latest digital innovations include Facebook allowing Page owners to participate in Groups, new video advertising opportunities through Amazon, and asymmetrical layouts making a splash in website design. From SEO to design, discover the top five things you need to know now in hotel digital marketing. SEO: Google+ is officially shutting down and all web integrations should be removed. Google+ will officially shut down on April 2, 2019 and Google+ social sharing buttons will stop working. Google sent notifications to publishers that have Google+ buttons or any web integrations with G...
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: October Edition
HEBS Digital | October 23, 2018
By Margaret Mastrogiacomo As Q4 begins and the holidays approach swiftly, it's time for hotel marketers to kick their digital marketing into high gear. From Google unveiling new search tools (perfect for travel planning) to Facebook adding new, festive holiday design elements to its ad platform, here are the top things you need to know now in hotel digital marketing to take your digital strategy to the next level. 1. SEO: Google announces new search features and discovery tools, including new Activity Cards and Collections. At their annual Future of Search event, Google unveiled new features focused on the mobile user experience, struc...
Now Available: NextGuest Magazine Issue #4
HEBS Digital | October 11, 2018
NextGuest Technologies' fourth magazine issue focuses on all things related to hotel digital marketing, how to reach guests throughout the travel planning journey, and insights into the future of luxury travel. Download now to learn about: The Evolution of Traveling: As global outbound travel booms, the luxury travel sector is embarking on a paramount transformation fueled by changing consumer preferences that will have far-reaching effects in the years to come. How Hotel Managers Can Generate Profits Above and Beyond Owners' Expectations: The economic collapse of nearly ten years ago brought not only havoc to the hospitality ind...
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: September Edition
HEBS Digital | September 20, 2018
By Margaret Mastrogiacomo, VP Strategy This month, Google's search engine algorithm update takes full effect, Facebook rolls out new video format to more advertisers, and animated typography helps website content pack a punch. From SEO to design, read on to learn the top5 things you need to know now in hotel digital marketing. SEO: The Google search algorithm update on August 1 is now officially rolled out. Overall, the search engine update is considered a broad core algorithm update, so there are no specific optimizations that the SEO community should be focused on. However, now more than ever, marketers should ensure that the websit...
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