Milestone Launches "True" Mobile First Hotel Website Design
October 17, 2017 8:51am
Milestone applies techniques from mobile apps to provide a true “mobile first” experience for its customers.
Santa Clara, CA | October 17, 2017: Milestone announced today that it is launching a new website design product truer to the concept of “Mobile First.” Our mobile first designs are a departure from the responsive technology that most sites employ, elevating the experience to what users want to do in every moment of the customer journey.
“We recognized that most of the so-called mobile first website designs, are actually nothing more than responsive designs,” said Benu Aggarwal, Milestone President and Founder. “Nearly all responsive designs are nothing more than desktop designs reformatted to fit on a smaller screen. We want to change that and be the first in the space to truly connect to mobile users,” continued Mrs. Aggarwal.
It starts with an understanding of consumer behavior
Milestone’s new Mobile First designs are conceived principally with user intent as the primary driver. Milestone spent hundreds of hours testing to understand how users interacted with mobile websites, especially for its target segments of Hotels, Retailers, and Financial Services Companies. Through this research, it was clear that user patterns dictated a radical re-thinking of how mobile site design should be done.
Design that responds to user behavior
There are many elements of Milestone’s Mobile First approach that are radically different from anything that has been provided before:
Built on a solid foundation
Milestone mobile sites are built on one of the most robust and fastest architectural foundations possible. Milestone recently announced that it would start developing all future websites on secure HTTPs foundations, and that customers could optionally add PWA capabilities to their web sites. PWAs provide unique capabilities to Milestone customers, including the ability to make the website fully accessible offline and with user notifications, and provides one of the fastest architectures in the digital space. The marriage of Mobile First and PWA creates a near “app-like” experience that makes using a Milestone mobile site intuitive, fast, and convenient, while also driving conversions and boosting revenues.
Learn more about Milestone Mobile and Web Design
Learn more about Milestone CMS
Milestone is a leading provider of digital marketing software and services for hospitality, retail and finance. We provide a full range of solutions including website and mobile design, content creation, SEO, analytics and competitive intelligence. Our best in class technology and solutions drive revenue and ROI for clients across the globe. Over 2,000 companies do business with Milestone, including leading hotel chains, major retailers and financial services companies. Milestone has garnered over 400 awards and a reputation for blending outstanding design with advanced technological capabilities. Milestone is one of Silicon Valley Business Journal’s fastest growing companies and is an Inc. 5000 company.
Contact: Angela Lyons
Top 5 Things You Need to Know Now in Hotel Digital Marketing: June Edition
Milestone Wins Prestigious 2018 “Best Overall Search Marketing Initiative” Search Engine Land Award
5 Reasons Your Hotel’s Conversion Rate Is Low—and How to Fix It
Three Key Ways Hotels Can Improve Web Search Results
How to Use the Google Ecosystem to Get Your Hotel's Digital Strategy on Point
Messaging Apps as Ubiquitous as Booking Engines for Hotel Websites
TargetingHub Will Forever Change the Way You Do Marketing for the Better
Milestone Partners With Yelp to Launch New Client Offering
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: April Edition
Effective Hotel Copywriting in 3 Key Steps
Hospitality Social Media Marketing News – April 4, 2018 Issue
Vizergy Launches New Custom Website for Neighboring Hotel, One Ocean Resort & Spa
Hospitality Marketing in 2018: 5 Digital Trends to Watch [Infographic]
Milestone Announces Spring 2018 Edition of Milestone Digital Presence Cloud With New User Interface
Milestone Announces Milestone Pages: Schema-Powered Local Pages for Location-Based Businesses
Adrian Awards Celebrate Travel Marketing Superheroes
Milestone Insights 2018 Edition Provides Location-Based Businesses With Affordable Digital Marketing Competitive Benchmarking & Analysis
Milestone Launches New Website for Ginger Hotel Chain, Revenue Jumps 36%
Crescent’s Luxurious Horseshoe Bay Resort Experiences 89% Increase in Group RFPs in 60 Days With Data-Driven Digital Marketing
Free eBook: 6 Digital Marketing Trends that will Matter in 2018 | Milestone Inc.
Please login or register to post a comment.