Thousands of customers use the Knowland Platform to conduct more than 2.3 million account-based selling interactions per year

ARLINGTON, Va. — Dec. 13, 2023 —Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, showcased its dedication to helping customers increase revenue, expand market share, and adapt to shifting dynamics through innovative enhancements in services and data optimization in 2023.

As the company heads into its 20th year, Knowland’s holistic account-based selling platform helps customers go beyond meetings and events sales. Using data intelligence to sell across account segments, hotel sales teams drive higher revenue from group, corporate, meeting space, and catering operations. Innovations include more than 80 platform features and enhancements since the launch of its enhanced platform to make it even easier to identify and capture hotel revenue:

•  Providing fast access to actionable sales data through innovation – Knowland’s agile development process delivered new innovative functionality in 2023. Features such as Account Alerts, Market Snapshot, Portfolio Capture, and Market Segmentation, provide easy access to actionable sales intelligence.

•  Broadening data access through partnerships – Knowland forged partnerships with Amadeus and Oracle to deliver world-class integrations and enablement solutions. The company has increased data volume and quality, with over 50 percent of data captured through electronic processing.

•  Informing the industry through award-winning meeting and event data – Beginning in 2020, the company became one of the first data sources to establish a growth metric for the meeting and event industry. Today, it is the pre-eminent expert for insights into meetings and events trends. In 2023, Knowland won the Skift IDEAS award in the data provider category for its contributions to industry recovery.

•  Expanding markets into the Middle East and Asia – Knowland expanded service and support in the industry’s highest growth regions with new operations in Doha, Sentosa, and Ras Al Khaimah and additional highly competitive international markets.

•  Building industry proficiency through education and certification – The company launched its Knowland Certification Program as part of the Knowland Academy to validate user skills, demonstrate value to management, and showcase strategic workflows that drive revenue and ensure positive ROI for its customers.

•  Enhancing data through AI – Knowland enhanced its data scalability, reliability, and speed-to-use with AI and automation technologies. It is currently developing upcoming disruptive functionalities such as automated lead discovery.

Jeff Bzdawka, CEO, Knowland, said: “The foundation of Knowland is based on three important product pillars: deliver increasingly robust data and ongoing improvement through enhanced collection methods, technology, and partnerships; provide a simple interface with an intuitive user experience; and most importantly and foundationally, deliver improved sales outcomes for hospitality businesses. By using the Knowland Platform, hospitality organizations can fill need periods faster, increase market share, and deliver a more productive sales experience at scale across their commercial operations into 2024 and beyond.”

For a preview of what is to come in 2024, view Knowland’s State of the Business here: