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knowland

The Hunter Group Salesperson: Endangered Species or Already Extinct?

Kristi White, VP, Product Management | November 4, 2019

By Kristi White Recently, I was attempting to source a new vendor for an installation. I did an exhaustive Google search and found three potential companies (they shall remain nameless to protect the guilty). I reached out to them via their websites inquiry form and waited for a response. Fortunately, all three companies responded promptly (within 2 hours). However, that is where the positive vibes ended. Four frustrating hours (and over 40 emails) later, I had scheduled appointments with all three companies but only AFTER I insisted on the call from each. Is This What Sales Has Become? This agita led me to drop by a colleague’s offi...

Increase Your Profitability by Shifting to a Proactive Group Sales Strategy

Knowland | October 15, 2019

By Lisa Bonanno ARLINGTON, Va., Oct. 15, 2019 -- Knowland, a hospitality industry leader in meetings market data and analytics for hotels, convention and visitor bureaus (CVBs), convention centers and other meeting venues, encourages property management companies to change their group source of business to proactive and to budget for that change in 2020. With the looming uncertainty of the economy, many property management companies are not confident their properties’ “inbound RFP strategy” will work going forward. As they sit down to develop their 2020 budgets, they must consider many things including their cost of acquisition fo...

Counterpoint: Direct Group Sales Over Indirect Platforms

Robert Post, Chairman and CEO, Knowland | September 5, 2019

More passive RFP platforms are not the answer. Intelligence-based Direct Sales drives 8X ROI for Hotel Group Sales. By Robert Post, Chairman & CEO - Knowland Knowland CEO Robert Post responds to recent articles/opinions that the $50 million investment by Marriott, IHG, Accor, and Hilton in a new Group Booking Platform has signaled “meaningful change” in the painful process of selling event space and room blocks to meeting planners. The new booking platform uses a self-reporting database of hotel group block inventory and meeting space to offer meeting planners an OTA-like environment to shop and book event venues at the lowest ...

Knowland Appoints Robert Post as CEO

Knowland | May 29, 2019

ARLINGTON, Va., May 29, 2019 -- Knowland, a hospitality industry leader in meetings market data and analytics for hotels, convention and visitor bureaus (CVBs), convention centers and other meeting venues, is pleased to announce that our Executive Chairman, Robert (Bob) Post is joining Knowland as CEO, effective immediately, replacing Tim Hart, who, for personal reasons, is transitioning to an advisor role. This transition is a clear reflection of both the company's strong current position as well as its future prospects building on another year of growth and successful customer acquisition. "We're excited what Bob's un...

Knowland Acquires Strategic Data Resources (SDR), Producers of the TAP Report

Knowland | February 16, 2018

Rosslyn, VA February 16, 2018 —Knowland announced today that it has acquired Strategic Data Resources (SDR), effective February 15, 2018. Knowland is a globally recognized provider of meeting and group data that offers extensive insight into market analytics, group industry trends, and powerful benchmarking tools. The company is headquartered in Rosslyn, Virginia, right outside the nation's capital. SDR was founded in 2004 by Jeff Eastman. Headquartered in Overland Park, Kansas, SDR provides reports to convention and visitors bureaus and hotel sales teams who use their self-reported future looking booked meeting data to benchmark ...

Knowland Acquires Competitive Marketing Exchange (CMX)

Knowland | February 7, 2018

Rosslyn, VA February 7, 2018 —Knowland announced today that it has acquired Competitive Marketing Exchange (CMX) effective February 1, 2018. Knowland is a globally recognized provider of meeting and group data that offers extensive insight into market analytics, group industry trends, and powerful benchmarking tools. The company is headquartered in Rosslyn, Virginia, right outside the nation's capital. CMX was founded in 1991 by Guy DiCara. Headquartered in Chicago, CMX has grown to be a leader in supplying competitive group and meeting data to hotels across several markets. Tracking the meeting and catering activities of business...

Unprecedented Lead Generation Technology Released by Knowland

Knowland | October 2, 2017

Group data provider redefines meetings and events sourcing with new prescriptive lead-generation solution. Washington, DC (Oct. 2017) -- Knowland, the leading intelligence provider for the meetings and events industry, announced the release of its brand new lead-serving technology that finds, qualifies, and delivers group opportunities that match a specific property's needs. This technology is available as part of the company's Insight Elite platform and leverages Knowland's vast database of group meetings and events data to analyze group booking patterns and identify qualified meeting opportunities that match a hotel's needs based on a...

The Great Migration: Groups Show Shifting Booking Patterns Toward Smaller Markets and Chain Scales

Katherine Leiden | August 28, 2017

A Mid-Year Trend Review by Katherine Leiden 2017 has so far been a record-high year for occupancy and ADR. Rising rates and tighter availability in many large markets are causing some meeting planners' destination selections to shift away from cost-intensive options. Those planners who don't consider alternative dates to stay in a particular market are seeking availability or rate relief by favoring smaller cities and, in some instances, changing the chain scale in which they book their groups. STR reported that ADR was up 2.2% in Q2 2017 over Q2 2016. Occupancy and RevPAR were also up .5% and 2.7%, respectively, for the same time perio...

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