OPERA Sales and Event Management integrates with the Knowland Platform, boosting data access and sales efficiency for global customers

ARLINGTON, Va. — June 15, 2023— Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality and a member of the Oracle PartnerNetwork (OPN), today announced the Knowland platform is available on Oracle Cloud Marketplace and will enable integration with the Oracle Hospitality OPERA Sales and Event Management sales and catering management application. Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle partners.

The Knowland Platform enables high-level operations and sales benefits by integrating data from the Oracle Hospitality OPERA Sales and Event Management application with Knowland’s world-class meetings and events database for Knowland customers.

Oracle Cloud Marketplace is a one-stop shop for Oracle customers seeking trusted business applications offering unique business solutions, including ones that extend Oracle Cloud Applications. Oracle Cloud is an enterprise cloud that delivers massive, non-variable performance and next-generation security across a comprehensive portfolio of services, including SaaS, application development, application hosting, and business analytics. Customers get access to leading compute, storage, data management, security, integration, HPC, artificial intelligence (AI), and Blockchain services to augment and modernize their critical workloads. Oracle Cloud runs Oracle Autonomous Database, the industry’s first and only self-driving database.

Jeff Bzdawka, CEO, Knowland, said: “Expanding Knowland’s data-as-a-service platform with rich data sources like the Oracle OPERA Sales and Event Management application is a key focus for us to deliver increasingly valuable sales insights that fuel hotel growth and profitability. Knowland’s participation in the Oracle Cloud Marketplace further extends our commitment to the Oracle community and enables our common customers to easily reap the benefits of rich, actionable data. We look forward to leveraging the power of the Oracle Cloud to enhance data access for the global hospitality industry.”

This collaboration will deliver sales efficiency and performance benefits to the hospitality industry in these areas:

•  Increase data volume and quality using electronic data collection through an approved API. Enables the delivery of sales and event data from the Oracle Cloud directly into the robust Knowland database. Event information is quickly available to supplement market data and enhance account profiles, informing sales teams and thereby improving decision-making outcomes.

•  Accelerate revenue velocity across hospitality businesses by taking advantage of the strong growth in meetings and events. Increase and maintain revenue base when other segments, such as business travel, are less steady.

•  Improve efficiency and enhance sales productivity by providing accurate, timely access to market data. The Knowland and Oracle partnership enables customers to enroll in automated data contribution, thereby streamlining their reporting processes and providing timely insights to fuel sales decisions by leveraging the two powerful platforms together.