Rapid regional growth and demand from major global chains
spur expansion of leading business intelligence provider into Doha, Qatar
ARLINGTON, Va. — Feb. 28, 2023 — Today, Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced its expansion in the Middle East to include Doha, the capital of Qatar. Knowland’s extension into the Middle East will continue throughout 2023 to accommodate the demand and competition facing new hoteliers.
The Middle East is one of the fastest-growing hospitality markets in the world. This has created several challenges including steep competition as well as the necessity to train sales teams who may have never worked in the hospitality industry. Knowland provides the market insights and commercial tools needed by operators to capture share and deliver profitable results in the meetings and events space.
• Expanding market and extraordinary growth – Approximately 600,000 hotel rooms are under development in the Middle East, according to data from consultancy Knight Frank. The region’s growth is also supported by being the first region to return to pre-pandemic levels, and its recent success with mega events including a record number of congresses won by Dubai. Industry reports estimate by 2030 the UAE’s hospitality market alone is set to expand by 25 percent, while Saudi Arabia is projected to reach a total room inventory of more than 218,000, and Qatar is estimated at 89 percent growth in hotel keys by 2025.
• Shifting market share in a fiercely competitive market – With nearly 27,000 hotel keys expected to be delivered in the next three years, there will be significant changes in Qatar’s hotel offering by the end of 2025. Plans show the country’s capacity almost doubling as it prepares for an anticipated visitor influx following heightened interest after the success of the 2022 World Cup. Knowland’s platform is specifically designed to aid any sales and revenue person in the market looking to gain insight into new accounts, in-depth competitive insight, and access to data that improves success in their position.
• Hands-on approach delivers training to hotel teams – Training hotel teams to take advantage of the nuances of any market intelligence program is critical to their success. Knowland takes a white glove service approach to ensure commercial teams in the region are leveraging data to identify opportunities and increase market share.
Jeff Bzdawka, CEO, Knowland, states: “Knowland’s further expansion in the Middle East, specifically in Doha, is a testament to our dedication to ensuring hotel teams have the tools they need to win share in a rapidly developing region. The world’s largest active pipeline of new hotels is in the Middle East, so as we continue to build on the exciting growth in Qatar, we are also focused on expanding our reach throughout the increasingly popular region for local and global meetings and events.”
Knowland plans to open additional Middle East markets this year. For the latest information, visit our regional web page here. Knowland also continues to grow in other global regions such as the Asia Pacific and will release updates as they happen.