Rosslyn, VA February 7, 2018 —Knowland announced today that it has acquired Competitive Marketing Exchange (CMX) effective February 1, 2018. Knowland is a globally recognized provider of meeting and group data that offers extensive insight into market analytics, group industry trends, and powerful benchmarking tools. The company is headquartered in Rosslyn, Virginia, right outside the nation’s capital.
CMX was founded in 1991 by Guy DiCara. Headquartered in Chicago, CMX has grown to be a leader in supplying competitive group and meeting data to hotels across several markets. Tracking the meeting and catering activities of businesses and organizations large and small allows sales teams to move market share and gain group revenue. Many hotels have realized the impact of the data that this type of sales platform can provide and have built it into their overall sales processes and strategy.
“We are excited to welcome CMX’s customers to the Knowland family,” stated Tim Hart, Chief Executive Officer of Knowland. “Guy has been a dedicated advocate for his customers since he started CMX in 1991. He and his team have served those customers well, and we are committed to providing the same great service and partnership they have come to expect. By combining our capabilities, our joint customers will now have the most powerful group sales tool available.”
“I have enjoyed serving my customers over the past two decades”, said Guy DiCara. “I am now passing the baton to Knowland, where I know they will continue in the CMX tradition of providing innovated products and great service.”