Hoteliers Increasing Marketing Budgets in 2016, with Heavy Emphasis on Mobile
January 7, 2016 7:34am
New TravelClick Survey Reveals that Hoteliers Want to Capitalize on Rising Mobile Trend Heading into New Year
NEW YORK (January 7, 2016) — According to a new TravelClick survey, more than half (57.31 percent) of hoteliers said that they are increasing their marketing budgets for 2016, with an increased spend on search engine marketing (23.17 percent), website update / redesign (20.73 percent), online advertising (12.20 percent) and, most importantly, mobile (17.07 percent). In fact, about one-third (35.37 percent) of respondents said that they will experience the most growth in mobile bookings, compared to any other direct booking channel, in 2016 and are increasing spends on mobile specifically to capitalize on this trend as a result.
When asked where hoteliers will place the most resources with respect to mobile, 46.34 percent said that they plan to enhance / improve their mobile websites, 24.39 percent said that they plan to improve their mobile search and 21.95 percent said that they plan to put resources toward social media. Additionally, because mobile will be so popular in the coming year and beyond, nearly half (48.79 percent) of respondents are spending more money on mobile than in previous years.
“It’s clear from the data that hoteliers are expecting to see the most growth in 2016 bookings through hotel websites via mobile, as well as through the GDS and OTA channels,” said John Hach, senior industry analyst, TravelClick. “This is consistent with what TravelClick has seen as part of its quarterly North American Distribution Review reports and shows both the relevance and impact that mobile continues to have on hoteliers around the globe. It is no longer acceptable for hoteliers to leave out mobile as part of their marketing strategies, and the data reflects hoteliers’ acceptance and embrace of mobile as an important way to significantly move the needle for their properties and reach a new group of consumers simultaneously.”
TravelClick (TravelClick.com) provides innovative cloud-based solutions for hotels around the globe to grow their revenue, reduce costs and improve performance. TravelClick offers hotels world-class reservation solutions, business intelligence products, and comprehensive media and marketing solutions to help hotels grow their business. With local experts around the globe, we help more than 38,000 hotel clients in over 160 countries drive profitable room reservations through better revenue management decisions, proven reservation technology and innovative marketing. Since 1999, TravelClick has helped hotels leverage the web to effectively navigate the complex global distribution landscape. TravelClick has offices in New York, Atlanta, Chicago, Barcelona, Dubai, Hong Kong, Melbourne, Orlando, Shanghai, Singapore and Tokyo. Follow us on twitter.com/TravelClick and facebook.com/TravelClick.
Contact: Danielle DeVoren / Caitlin Kasunich
KCSA Strategic Communications
firstname.lastname@example.org / email@example.com /
212.896.1272 / 212.896.1241
Hotel Rates and Bookings Continue Growth Throughout First Half of 2018
TravelClick Announces New Partnership With SEH United Hoteliers
North American Hoteliers Spring Into Second Quarter of 2018 With Continued Growth
TravelClick Acquires Hospitality CRM Solutions Provider Digital Alchemy
Spring Hotel Outlook Shows Stability and Consistency in North American Markets
Rate and Bookings Growth Continue Positive Trend for Hoteliers in Early 2018
TravelClick and Google Expand Partnership to Help Hoteliers Maximize Revenue in an Increasingly Competitive Market
TravelClick Launches Artificial Intelligence-Powered Campaign Advisor
Host Hotel Systems's Property Management System Integrates into TravelClick's Central Reservations Platform
North American Hoteliers Welcome Uptick in Rates & Bookings Across All Travel Segments as 2018 Begins
TravelClick Unveils Revamped Rate360® Platform with Both Meta and Unlimited Real-Time Shopping
Closing Out 2017, North American Hoteliers See Solid Gains in Rates and Bookings
Implementations Director Rafael Lozada Joins ALICE to Help Lead Next Stage of Company Growth
TravelClick and IDeaS Expand Partnership with Advanced Integration for Hotels
TravelClick and First Hotels Scandinavia Announce Exclusive Strategic Customer Relationship
North American Hoteliers End 2017 Strong with Healthy Gains Across All Travel Segments
Carlson Rezidor Hotel Group Joins TravelClick's Industry-Leading Demand360® Program
Desbravador Integrates TravelClick’s iHotelier Central Reservations System into its Property Management System
North American Hoteliers Open the Last Quarter of 2017 with Solid Rate and Booking Growth
TravelClick Expands Strategic Business Intelligence Relationship with Hyatt
Please login or register to post a comment.