LAS VEGAS, NV — JULY 11, 2023 — The American Hotel & Lodging Association (AHLA), the largest hotel association in the U.S. representing all segments of the industry nationwide, has announced BluIP as a recipient of the organization’s inaugural AHLA Technology Acceleration Award.

The annual AHLA Technology Acceleration Award recognizes companies that have taken specific steps to advance innovation in hospitality. This year, the award showcased companies that have adopted HTNG Express, a new solution that shortens the process for post-booking hotel property management system integrations from months to just days.

To be considered for the AHLA Technology Acceleration Award, BluIP implemented HTNG Express and demonstrated for an evaluation committee the technology’s use in the company’s industry-disrupting AIVA® Connect platform including AIVA, BluIP’s Artificial Intelligence Virtual Assistant which guarantees a reduction in calls to the reservations center and/or front desk by 50% or more.

AHLA Chief Technology Officer Michael Blake commented, “AHLA created this recognition program to award leading technology companies who are demonstrating their industry commitment to advancement, adoption, and acceleration.” Blake added, “BluIP’s implementation of HTNG Express proves a significant contribution in helping move hospitality forward.”

Armen Martirosyan, BluIP CEO commented, “We are truly honored to be selected by AHLA as an inaugural Technology Acceleration Award winner.” He continued, “BluIP has a long-standing reputation as an active member of the hospitality community ecosystem who understands the importance of making innovation easier and more valuable to our hotelier clients. We’re excited to continue our work with AHLA, HTNG and the vendor community to eliminate the boundaries of hospitality technology.”

To learn more about BluIP and our solutions visit