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Wherever You Go, There Is Artificial Intelligence
Klaus Kohlmayr | April 24, 2024
By Klaus Kohlmayr It’s a daily occurrence to see mentions of Artificial Intelligence (AI) throughout multiple industries, including the hotel space. And why not? AI systems can effortlessly perform tasks associated with the cognitive functions of humans, and rather than reducing jobs, AI applications seek to enhance employment opportunities. The hotel industry is one of the most promising business sectors that can leverage the power of AI. This is due to the ongoing processing of vast amounts of data to better understand the underlying demand patterns or elevate pricing strategies. AI is also a growing opportunity to improve business ...
AI Set to Shape the Future of Travel & Tourism, Says WTTC
The World Travel & Tourism Council | April 18, 2024
New York, U.S.: New reports from the World Travel & Tourism Council (WTTC) and Microsoft highlight the transformative power of Artificial Intelligence (AI) and its role in shaping the future of Travel & Tourism. The final two reports of a series on Artificial Intelligence from WTTC entitled "Responsible Artificial Intelligence (AI): Overview of AI Risks, Safety & Governance" and "Artificial Intelligence (AI): Global Strategies, Policies & Regulations," underscore a commitment to a digital future that prioritizes safety, ethical considerations, and responsible AI adoption. Launched during the global tourism body’s part...
Will AI Replace Hotel Revenue Managers? Answering the Million Dollar Question
Andrew Rubinacci | April 17, 2024
By Andrew Rubinacci, Chief Advisory Officer of FLYR for Hospitality Never in human history have we had access to as much data as we do today. In recent years, the tools and strategies we use to process and understand insights derived from this data have become one of the hottest commodities – and with good reason. Organizations are able to harness the power of data to gain a deeper understanding of their operations, customer behaviors, and market trends, unlocking competitive advantages. Data-driven decision-making is the new normal. And while the hospitality industry has always used data in its revenue management strategies, AI can...
Navigating Challenges of AI and Maximizing Value in the Service Sector
Dr. Nicole Hinrichs | April 16, 2024
By Dr. Nicole Hinrichs Artificial intelligence is revolutionizing not only traditional sectors but also reshaping the very essence of hospitality and service industries. The potential for transformation is vast, yet it's imperative to advance cautiously, striking a delicate balance between technological advancement and preserving the human touch, which remains the cornerstone of the service sector. As we navigate this paradigm shift, let's try to understand the boundaries and challenges of AI application and adhere to strategic investment guidelines. Doing so not only unlocks the boundless potential AI holds but also addresses the legitima...
Unlocking AI in Hospitality SMEs: Q&A With Ian Millar
Beatrice Venturini | April 11, 2024
By Beatrice Venturini Amidst the current discussions about AI's transformative potential, there's a common industry misconception that it primarily benefits large-scale hotels and enterprises, leaving smaller and medium-sized firms behind in the dark ages. To shed light on the nuanced reality, we sat down with EHL’s Ian Millar, Senior Lecturer in Hospitality Technology, to discuss how AI is not just a tool for hospitality giants but can also be a game-changer for SME hotels and firms with an innovative mindset. How is the hospitality industry gearing up to AI? PwC are describing the advent of AI as the “$15.7 trillion game changer�...
10 Booking Trends & Stats That Every Hotelier Should Know to Drive Guest Experience and Revenue in 2024 and Beyond
Andrew Rubinacci | April 3, 2024
By Andrew Rubinacci Many of us grew up on the precipice of a new digital era, an inflection point after which innovations seemed to multiply to uncover possibilities that our younger selves might have dismissed as fit for a more distant future—if we imagined them at all. In 2024, innovation seems to be waiting around every corner, and no industry is exempt from its influence and subsequent transformation. The hospitality industry is now in an undeniably important state of flux: a widespread upheaval of legacy processes and platforms to make room for big tech and big ideas. Although hotel service will always have traditional roots and ...
Transforming Hotels With Artificial Intelligence
Robert Rauch | April 1, 2024
Operators Who Ignore New Tech Will Be at a Severe Competitive Disadvantage By Bob Rauch Scheduling and training processes are becoming streamlined; revenue management has improved optimizations, and SEO and marketing strategies rely on AI to enhance online visibility. Chatbots are used for customer service and exist with many hotel providers today. Practical Uses of AI in Hospitality We just revised our menus and wine lists while utilizing AI, and while AI provides insights and depth, it still takes a human to know what is best in a market. This is true with all use cases for AI. It can speed up many processes, support innovation, etc....
Why Democratizing Data Is the First Step to Successful Revenue Performance
Andrew Rubinacci | March 21, 2024
By Andrew Rubinacci Today, most hotels possess more data than they know what to do with. And like most businesses that have jumped on the “data-driven” bandwagon, they quickly find themselves overwhelmed by the sheer quantity of data they end up with (to the point that some of what’s collected may fly under the radar). Case in point: 2.5 quintillion bytes of data are generated every single day. And roughly 90% of all the data ever created was developed in the last two years. So, there’s definitely no shortage of data. When such a plentiful supply of data is available, why are over half of the hospitality industry’s busine...
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