The family-friendly indoor waterpark resort brand upgrades to world’s fastest, most advanced solutions for reservations, distribution, call center, packaging, analytics, and continuous pricing
NAPLES, FL – (June 22, 2023) – Great Wolf Resorts, North America’s largest family of indoor waterpark resorts, has selected Above Property Services (APS®) to modernize its technology across their 19 properties across the country. Great Wolf Resorts’ strategic decision to partner with APS was part of an ongoing effort to enhance capabilities and the overall guest experience.
Great Wolf Resorts has always been focused on providing the best possible experience for its guests. In recent years, the company has increasingly turned to technology to help improve its offerings and streamline operations. The collaboration with APS enables the popular resort chain to modernize various aspects of its central reservations, replacing legacy systems for reservations, distribution, call center services, packaging, advanced analytics, and continuous pricing. The APS distributed Central Reservation System (d-CRS) is a revolutionary technological breakthrough. Today’s legacy CRS are constrained by managing one data store in one location, where APS has developed a 100% uptime, multi-region solution that manages single image availability, rates, and inventory across the globe.
“This partnership with APS reinforces our commitment to leverage technology to optimize our operations and assist in creating unforgettable experiences for our guests,” said Ramki Srinivasan, Chief Digital & Information Officer at Great Wolf Resorts. “We continuously explore ways to further enhance the guest experience, and believe the use of cutting-edge technology is a key lever to help us deliver an exceptional experience at our resorts. We are excited about the technological advances and opportunities this collaboration with APS will bring.”
As part of this transformative venture, Great Wolf Resorts will leverage APS’s next-generation platform to optimize its hotel reservation system. The APS platform will deliver a seamless booking experience, ensuring convenience and efficiency at every step. Moreover, the proprietary distribution capabilities will enable Great Wolf Resorts to reach a broader audience and enhance its brand visibility in the competitive hospitality landscape.
In addition to revolutionizing reservation and distribution capabilities, the advanced call center software enables personalized interactions, efficient issue resolution, and improved guest satisfaction. With APSs robust analytics tools, the leading hospitality chain will gain valuable insights into guest preferences, market trends, and operational performance.
“We’re excited to work with Great Wolf Resorts,” said APS CEO Aaron Shepherd. ”As a firm leader in family entertainment and the broader water park industry, they continue to differentiate from other brands by investing in the latest technology to drive efficiency and profits and exceed emerging guest expectations. As a leading technology provider in the hospitality industry, we are dedicated to empowering hoteliers with flexible and scalable solutions to thrive in today’s rapidly evolving market. With a shared vision of innovation and customer-centricity, the alliance between Great Wolf Resorts and APS is set to reshape the hospitality landscape”.
HITEC attendees and media are invited to visit the APS booth #1009 in Toronto, June 26 – 29, 2023 to meet the APS team and explore the latest hotel innovations that help hotels cut costs, streamline operations, elevate service, and maximize profits.