OTAs are gaining share, which means less profitable business, missed opportunities to connect with your guests, and losing out on valuable 1st party data. What can you do? Start by looking at your marketing channels that drive the most direct bookings. Metasearch is #1 and is the primary battleground to win back share from the OTAs.

Start taking back your direct bookings with our playbook – 5 Reasons to Reevaluate Your Metasearch Marketing Strategies.