Park City, UT, October 8, 2020 – GCommerce, a leading hospitality digital marketing agency, partnered with Hotel Californian, Santa Barbara’s ultimate urban luxury resort destination, in order to boost the hotel’s digital marketing efforts. Looking to drive increased revenue through its website, the property took advantage of GCommerce’s Performance-Based Fee Model, which provided access to GCommerce’s full suite of digital marketing services for a nominal commission on direct bookings.
Linked through Preferred Hotels & Resorts Alliance Partner program, the two launched their partnership in January 2020, and despite the effects of COVID-19, the property generated an average 20x return across all paid media channels. The Performance-Based Fee Model allowed the GCommerce team to focus on what channels would perform best and generate the most revenue, specifically targeting local drive markets and emphasizing Hotel Californian’s surrounding outdoor activities and other programming that allows guests the ability to escape city life.
“Even before COVID-19 turned our industry upside down, we knew we wanted to take our digital marketing efforts in a new direction to better showcase our unique positioning as an iconic destination, and we needed a new partner to champion this vision,” said Mia Giobbi Thomas, Director of Sales and Marketing for Hotel Californian. “GCommerce’s Performance-Based Model gave us the support and strategic guidance we needed to not only survive through the early COVID months, but also see year-over-year improvements.”
The GCommerce team also created compelling content for the Hotel Californian website in order to keep the property top of mind to target audiences. Newly generated traffic brought a 35% year-over-year increase in sessions to the site during the month of August.
Learn more about Hotel Californian’s Performance-Based Fee Model journey here.