Bethesda, MD, June 18, 2018 — Fuel Travel, Flip.to and StayNTouch joined forces to conduct an extensive study of hundreds of hoteliers and suppliers to learn where the industry can improve from a technology perspective. Exclusive copies of the comprehensive study will be available at this year’s HITEC in Houston at booth’s #1003 and #1133.
The study addresses technological shifts and trends, highlighting critical issues the industry faces. Moreover, the study identifies where hoteliers and vendors are aligned, and where they differ, in the perceived priorities and challenges the market faces. The results are compiled from 358 respondents, all of whom are involved in the process of purchasing or selling technology within the hospitality industry.
The study’s insights show that improving the guest experience is a top priority amongst both suppliers and hoteliers, and there was consensus between hoteliers and suppliers that the need to improve integration between existing products is imperative when selecting a new provider.
In addition to the strategic focus, the study also sought to understand what emerging technology and tactics would make an impression in hospitality in the foreseeable future. Artificial Intelligence stood out, with 43.5% of hotels wanting to increase spending on this evolving tool in the next 2 years.
“This study really gets at the root of how hoteliers and vendors view the state of the market today and where they believe the investment and priorities should lie respectively,” said Stuart Butler, Chief Operating Officer of Fuel Travel. “I’m excited to have the opportunity to partner with StayNTouch and Flip.to and share this vital information to both hoteliers and suppliers.”
To get an exclusive early copy of the study, stop by booth #1003 or #1133 at the HITEC Houston conference from June 19-21