Sales and marketing maven joins hospitality software innovator.

Myrtle Beach, SC – February 26, 2020 – Fuel, the premier provider of hotel marketing software and digital agency services for the hospitality sector, has appointed Susan Spivey as Vice President of Business Development.

As Director of Business Development, Spivey will be responsible for cultivating new business opportunities, while working closely with the Fuel leadership team to coordinate strategic goals for future growth and expansion.

“Susan has an impressive track record, and her extensive sales experience will make her an important addition to our growing team,” said Stuart Butler, COO at Fuel. “Her standout networking abilities will be put to the test as we head into 2020, and we are excited for her to join our team and we embark on an important period of strategic growth.”

Spivey brings a diverse set of skills to her new position, which she cultivated throughout her successful career spanning more than two decades. She most recently served as Principal of sales firm SellingVelocity, where she provided consulting services to a variety of business sectors. Before this, Spivey held the position of Regional Sales Director for cloud-based business management software developer NetSuite, and as Managing Partner of consulting firm SalesLatitude.

“It is a true privilege to join the team at Fuel,” Spivey said. “Their comprehensive offerings allow hotel partners to do more without relying on third parties, which is a concept that inspires me in my professional and personal life. I am enthusiastic about our opportunities for the coming year!” For more information on Fuel’s advanced suite of hospitality solutions, please visit