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Is Facebook Still an Effective Marketing Vehicle for Hotels?
Lodging Interactive | May 16, 2023
For years, critics have been prognosticating the downfall of Facebook, with many so-called "experts" predicting that the platform's user base would dwindle, and its relevance would fade. However, despite the numerous claims that Facebook is dead, the social media giant continues to thrive, especially when it comes to advertising and marketing within the hospitality vertical. In this post, we share our thoughts on why Facebook remains the top platform for marketers, thanks to its powerful ad targeting and ROI tracking abilities. The Failed Predictions The Decline of Facebook's User Base: Many experts had claimed that Facebook's user b...
Dream Hotel Group Signs Cas En Bas Beach Resort in Northern Saint Lucia
By Dream Hotel Group | June 2, 2022
NEW YORK, NY (June 2, 2022) – Celebrated hotel brand and management company Dream Hotel Group, home to its iconic Dream Hotels, Unscripted Hotels, The Chatwal and new By Dream hotel Group brands, today announced plans to bring its distinct brand of luxury lifestyle hospitality to the Caribbean island of Saint Lucia with the opening of Cas en Bas Beach Resort by Dream Hotel Group in 2023. The latest signing with Edward Wellington, CEO of UK-based resort development company Wellington Estates, marks the group’s first location in Saint Lucia and its second By Dream Hotel Group branded property in the Caribbean, following The Bight by Dre...
Impact of COVID-19 on Los Angeles & Southern California Hotel Markets
Luigi Major | April 20, 2020
By Luigi Major Since December 2019, outbreaks of coronavirus (COVID-19) have led to global economic disruptions as cities and countries attempt to slow the spread of the disease by implementing lockdowns and social distancing measures. At the time of publishing this article, the number of cases in the United States and California exceeded 680,000 and 28,000, respectively. The federal government, along with state and local governments, has implemented restrictions to slow the spread of the disease, including stay-at-home or shelter-in-place orders. Major events have been canceled, and travel has been curtailed to “essential business” on...
Riegel Linen Pivoting From Hospitality to Healthcare Amidst Coronavirus Pandemic
Lion Equity Partners | April 20, 2020
Hospitality’s leading textile provider is now manufacturing masks for existing customers as well as new ones; Riegel Linen donates masks to University of South Carolina Aiken International Students and the UofSC Aiken Police Department AIKEN, S.C.— APRIL 20, 2020 — To do its part amidst the coronavirus pandemic, Riegel Linen is now manufacturing masks in addition to surgical towels, sheeting and mattress pads for existing and new customers. Known nationwide for its quality sheeting, terry, and table linen products for hotels and restaurants, the hospitality textile manufacturer is also helping the local community. As part of its n...
Hospitality Financial Leadership – Should I Develop a Detailed Budget and Monthly Forecast?
David Lund | April 20, 2020
By David Lund The simple and only answer is yes, you should. Without these tools you are flying in the dark and sooner rather than later you are going to run into a mountain. In my opinion if you are running your hotel business without this and you think that is okay then you are simply irresponsible. If you are thinking it is too complicated or only for the big kids, well, you are wrong again and this recap will be an eye opener for you. This piece is about a client of mine and how we worked to develop these tools, and how they are helping him manage his business as proactively as possible during this crisis. As he recently called it, ...
IHG Launches Global Effort to Feed Local Communities in Response to Covid-19 Pandemic
IHG | April 17, 2020
With hotels in thousands of communities around the world, together with our colleagues, owners and partners, we are working to be part of the relief effort. Today, we are extending our programme for communities and charitable giving, True Hospitality for Good, by committing funding and support to be there for our local communities where they are most vulnerable. Helping to protect and enhance food bank infrastructure and services in more than 70 countries, IHG’s partners include ‘No Kid Hungry’ in the US, ‘Trussell Trust’ in the UK, the ‘Global Foodbanking Network’ (GFN) and the ‘European Food Banks Federation’ (FEBA). To...
STR: Canada Hotel Results for Week Ending 11 April
STR | April 16, 2020
HENDERSONVILLE, Tennessee—Showing further COVID-19 impact, the Canadian hotel industry recorded steep year-over-year declines in the three key performance metrics during the week of 5-11 April 2020, according to data from STR. In comparison with the week of 7-13 April 2019, the industry reported the following: Occupancy: -81.2% to 12.0% Average daily rate (ADR): -33.8% to CAD101.34 Revenue per available room (RevPAR): -87.6% to CAD12.17 Among the provinces and territories, Quebec experienced the largest drop in occupancy (-90.5% to 6.2%), which resulted in the steepest decrease in RevPAR (-93.8% to CAD6.38). Ontario repo...
Put Some Fun Into Serious Business
Shep Hyken | April 16, 2020
By Shep Hyken The other day I was talking to my friend and fellow customer experience (CX) expert, Dan Gingiss. He shared how he’s seen businesses take something that is either really boring or very serious—or both—and make them entertaining. He gave a great example. In a legal agreement—like the agreements we accept online when we sign up for Spotify or Netflix—there is usually a lot of “fine print.” This is filled with disclaimers, indemnity clauses and more. Pretty boring information, but it’s important to share with customers. Most people skip over it; only a (very) small percentage of people take the time to read e...
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