Flemings Hotels, a hotel group in Germany & Austria, has adopted the Amadeus Demand Generation Suite, leveraging business intelligence, media, web, booking, reservations, and loyalty capabilities

After more than a year of turmoil, hoteliers around the globe are gearing up to meet heightened traveller expectations for more personalized experiences, seamless bookings, and effective communications. The need to provide guests with a modern, engaging website and a frictionless, personalized shopping and booking experience with loyalty capabilities is critical for the long-term growth of today’s successful hotel portfolio.

To address these guest expectations and plan for the future, Flemings Hotels, one of the leading hotel chains in Germany and Austria, has chosen Amadeus to be its strategic technology partner. Through this agreement, Flemings Hotels will implement the Amadeus Demand Generation Suite, which includes business intelligence and media solutions capabilities to attract new and returning guests, as well as the Amadeus Integrated Booking Suite to convert lookers into bookers while driving guest engagement, satisfaction and loyalty.

Rob Hornman, CEO, Flemings Hotels, says: “We were interested in working with a partner who could deliver an end-to-end technology experience, from understanding market performance, delivering effective media strategies, and converting guest bookings with a tailored, personalized shopping experience. The combined power of these solutions will be key to helping us book more guests and ensure they return for future stays.”

Jan Tissera, Head of International Sales, Hospitality, Amadeus comments: “Flemings Hotels immediately recognized the value of the Amadeus Demand Generation Suite as a comprehensive solution for all its technology requirements. We are excited to bring the strength of our technology to Flemings to support the hotel group in its future growth.”

The Amadeus Demand Generation Suite combines the power of five industry-leading solutions – Business Intelligence, Media, Web, iHotelier®, and Guest Management Solution (GMS), enabling hoteliers to access and action insights across critical business systems to increase revenue by driving improved guest experiences.